Transform Your Brand Into Experiences People Never Forget

Experiential Marketing & Brand Activation Solutions That Drive Visibility, Customer Engagement, Acquisition & Sales Growth.

We Activate

Brands That Sell

At Customer Passion Points Limited (CPPL), we help ambitious brands create meaningful customer connections through powerful, insight-driven experiential marketing and activation campaigns across Nigeria and beyond.

From market storms and product launches to merchant acquisition campaigns and retail activations, we combine strategy, creativity, technology, and flawless field execution to deliver measurable business results.

With over 15 years of excellence, CPPL has partnered with leading brands including MTN, MoMo PSB, Airtel, Smartcash PSB, Showmax, Coca-Cola, Access Bank, Nigerian Bottling Company, Oraimo, and Ecobank Tanzania.

Trusted By Leading Brands

Years of Excellence
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Brands Served
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Countries Covers
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Trained Nationwide
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Why Brand Activation Matters

Your Customers Want Experiences — Not Just Advertising

Modern consumers are exposed to thousands of marketing messages every day. Traditional advertising alone is no longer enough to drive attention, trust, loyalty, or conversion.

Brands that win are brands that create:

At CPPL

we excite all five senses to create unforgettable brand experiences that influence customer behavior and drive action

SEE

Visually compelling brand experiences that capture attention instantly.

HEAR

Audio-driven engagement and sonic branding that strengthen recall.

TOUCH

Hands-on product experiences that build confidence and trust.

TASTE

Sampling campaigns that encourage product trials and adoption.

SMELL

Immersive sensory engagement that creates lasting emotional connections.

ABOUT CPPL

A Leading Experiential Marketing & Brand Activation Agency in Nigeria

Customer Passion Points Limited (CPPL) is a dynamic integrated advertising, marketing consulting, and training firm operating in Nigeria since 2010.

We specialize in helping brands drive awareness, customer acquisition, product adoption, merchant onboarding, trade visibility, and market penetration through strategically designed activation campaigns.

Our strength lies in combining:

  • Consumer insights
  • Strategic planning
  • Creative execution
  • Nationwide field operations
  • Performance tracking
  • Market intelligence

Scalable activation deployment We do not just execute campaigns. We create experiences that move people to action

Our Brand

Activation Solutions

Experiential Marketing Activations

We create immersive customer experiences that allow consumers to interact directly with your brand in memorable and impactful ways

Field & Canvasser Marketing

Our canvasser marketing solutions help brands scale customer acquisition and market penetration through strategic face-to-face engagement.

Trade Marketing Solutions

We help brands win at the point of purchase through targeted trade and retail marketing execution.

Branding & Promotional Merchandise

We design and produce customized branded materials and premium corporate gifts that increase visibility and create lasting impressions

Product Launch Campaigns

Launching a new product, service, or market initiative? CPPL helps brands create excitement, awareness, trial, and adoption through coordinated launch campaigns that maximize visibility and customer engagement.

CASE STUDIES

Showmax

Subscription growth through micro-marketing activations.

MoMo Wallets & Agents

Merchant onboarding campaign deployed across 18 states.

Smartcash

A large-scale activation campaign executed across:
Kano, Kaduna, Katsina, Sokoto, Kebbi, and Zamfara.

Airtel Nigeria

CPPL deployed 168 Field Activation Executives across 18 Northern states to support Airtel’s MMASD initiative.

Our Process

Strategy → Deployment → Optimization

1

Discovery & Insight Gathering

We analyze your market, customers, objectives, and success metrics.

2

Activation Design

We create engagement concepts, operational plans, and communication strategies.

3

Deployment & Field Execution

Our activation teams execute campaigns professionally

4

Monitoring & Reporting

We provide real-time analytics, field monitoring, campaign reports, and optimization insights.

5

Optimization & Scale

We refine campaign performance and scale successful initiatives where necessary

Success Stories & Impact

Showmax Activation Manager

"CPPL didn’t just run an activation — they created experiences that converted directly into subscriptions.."

MoMo Wallets Regional Lead

"Partnering with CPPL gave us the confidence to scale across 18 states."

NBC Retail Experience Director

"The gondolas and destination branding CPPL designed transformed our retail spaces."

Diagnostic Research & Policy Development IFC World Bank

"Customer Passion Points Limited conducted diagnostic research in Northern Nigeria focused on female DFS agents. The insights helped shape policy recommendations around financial inclusion and community development."

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Aborode Olawale
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Quality training for leaders + Great work with brand visibility
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olufunmito ayoola profile picture
olufunmito ayoola
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It was a transformative experience, and I would highly recommend Customer Passion Points Limited Training Academy to anyone looking to enhance their skills and grow professionally.
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Toluwanimi Mercy Rotimi
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My experience was superb
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Oluwaseun Adedapo
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It was a paradigm shift for me, I was entirely transformed and I assure you one thing, you will be transformed too.
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Agbaje Titilope profile picture
Agbaje Titilope
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Whenever you are in doubt of your marketing strategies and campaigns, reach out to CPPl and I promise, you will get effective marketing solutions.
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Victor Williams profile picture
Victor Williams
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Professionalism at peak.
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Ready to Activate Your Brand for Growth?

CPPL is ready to help your brand stand out and win.