- Marketing Consulting:
This is the Marketing and SME consulting arm of Customer Passion Point Limited (CPPL). Every business needs some form of marketing to connect with their audiences as they evolve as a brand. Real marketing solutions begin with a well-researched and reasoned marketing strategy.
Our team of value creation and marketing consultants provide specialist marketing solutions tailored to your business needs. We have extensive experience across a range of industries and continue to achieve outstanding results.
The need to invest in marketing is becoming increasingly important to keep up with the ever-changing business environment. Properly defining your business mission and vision and developing an appropriate brand strategy and marketing plan are very critical for every business – small, medium or large. Without these, you cannot effectively and efficiently connect with your target market profitably. Using the right messages to communicate with your target audience, as well as, the right marketing strategies to acquire new customers is pivotal for business growth.
At CPPL, we focus on bringing all the aspects of marketing together so that your business stands out from the crowd. From business development to branding, direct communication strategies, brand activation, customer experience management and more, we cover the entire stretch. We work with you to deliver optimal results and provide you with clear, practical and intuitive advice to guide your brand evolution and move your business forward.
The solutions we provide include:
- Brand Activations
- Route-To-Market strategy and execution
- Point-of-Sale design, sourcing and deployment
- Design and Marketing of Brand Assets
- Customer Experience Management solutions
- Premium Gift Items
- Billboard Rentals-Digital & Traditional
- Market Research-Consumer & Channels
- Communication campaign development and execution
- Design and facilitation of business retreats and strategic planning sessions.
- SME Consulting:
This is specifically targeted at SMEs – businesses who do not have an in-house marketing team. We work with them to develop their strategies/plans and manage the execution process. This includes:
- Strategy development – business and brand strategies
- Execution of sales and marketing plans
- Monitoring and evaluating projects to ensure value is created for all stakeholders consistently
- Business development/mentorship program.
The CPPL SME Consulting Team is set up to work with this calibre of businesses on a subscription/retainer basis. This ensures that they do not run their business bearing prohibiting overheads from employing people to carry out these functions. They need expertise but do not have to bear the full cost of hiring. That is what the CPPL SME Support Team brings to the table- expertise at affordable costs that enable business growth and profitability.
Finally, remember, you may not be able to afford setting up a full-fledged team to handle your Sales, Marketing, HR, Finance etc. end-to-end. You can trust us to play this role for you at a subscription fee that would be friendly and affordable. We will stay with you through the process and apply a systems approach to meet your immediate and future needs.
CPPL Training Programs
This is the training arm of Customer Passion Point Limited (CPPL).
Our training and development solutions are targeted at both individuals and businesses. They are designed to equip professionals with skills required to function effectively in their given roles within their organizations. Being adequately equipped guarantees that the businesses they work for are able to deliver on their promises and meet their overall objectives.
We offer the following:
- Open Training Programs
- Customized Training Programs
- Online Programs.
Coaching and Mentorship Services: