As marketing consultants, we are often called upon to evaluate current marketing efforts of an organisation and make suggestions for improvements, plan and implement brand engagement campaigns as well as design / manage social media or other marketing campaigns.
We have had to train other marketers on best practices and suggest new content, workflows or methods for reaching consumers.
The purpose for engagement varies based on the nature, size and stage of growth of the business. Here are some of the common assignments:
- Provide consumer / market insight driven information
- Solve the specific problem(s) the client has and in some carry out additional reviews which may necessitate redefinition of the problem and recommendation fo new cause of action
- Management implementation of recommended cause of action and building structures to achieve appropriate levels of consensus and commitment around the cause of action.
- Document and facilitating client learning to ensure easy resolution of similar problems in the future
- Set up appropriate structure to ensure continued organizational effectiveness.
Our services as marketing consultants are designed to promote and connect brands and their target market through expertise, technology and meaningful connections at channel and street levels.
As value creation consultants, our team consists of highly experienced and hands-on professionals who are committed to creating value in a structured and consistent manner. We bring over 36 years (combined) experience in marketing, sales, customer experience, channel development, brand management and customer activation programs to bear in the way we support our clients.
We are continuously building capacity to deliver value consistently. It will be our pleasure to partner with your marketing, sales, customer management and business development teams to take your organisation to the next level in your brand evolution.
We offer strategy driven solutions through six key pillars:
- Channel Brand Engagement
- POS Design & Deployment
- Customer Experience Management (Dulu Plan)
- Customer & Channel Research
- Go-To-Market Strategy & Execution
- Business Enhancement Training Programs
For each domain, we offer end-to-end services from strategy development to planning, execution and control. As value creation consultants, we ensure our solutions are unique in the sense that they are collaborative and driven by the concept of joint ownership. We analyse business situations and recommend / execute targeted campaigns and programs to achieve positive perception for your brands as well as drive experiential brand penetration through your channel value chain.
One of the major campaigns we have worked on was with Ecobank, Tanzania. We worked with the team to develop and manage (end-to-end) a six months customer engagement program to drive quality awareness & brand penetration, growth in customer acquisition run rate and massive drive for low cost deposits.
Ikechukwu Kalu has more than 33 years decent work experience across various sectors which include Fast Moving Consumer Goods (FMCG), Telecoms, NGO, Banking and Consulting. Several of the roles in these segments saw him develop strategic business models and implement business change programs & systems for some of the world’s leading brands.