Marketing Consulting - Customer Passion Point Limited

As marketing consultants, we are often called upon to evaluate current marketing efforts of an organisation and make suggestions for improvements, plan and implement brand engagement campaigns as well as design / manage social media or other marketing campaigns.

We have had to train other marketers on best practices and suggest new content, workflows or methods for reaching consumers.

The purpose for engagement varies based on the nature, size and stage of growth of the business. Here are some of the common assignments: 

  1. Provide consumer / market insight driven information
  2. Solve the specific problem(s) the client has and in some carry out additional reviews which may necessitate redefinition of the problem and recommendation fo new cause of action
  3. Management implementation of recommended cause of action and building structures to achieve appropriate levels of consensus and commitment around the cause of action.
  4. Document and facilitating client learning to ensure easy resolution of similar problems in the future
  5. Set up appropriate structure to ensure continued organizational effectiveness.

Our services as marketing consultants are designed to promote and connect brands and their target market through expertise, technology and meaningful connections at channel and street levels.

As value creation consultants, our team consists of highly experienced and hands-on professionals who are committed to creating value in a structured and consistent manner. We bring over 36 years (combined) experience in marketing, sales, customer experience, channel development, brand management and customer activation programs to bear in the way we support our clients.

We are continuously building capacity to deliver value consistently. It will be our pleasure to partner with your marketing, sales, customer management and business development teams to take your organisation to the next level in your brand evolution. 

We offer strategy driven solutions through six key pillars:  

  1. Channel Brand Engagement
  2. POS Design & Deployment
  3. Customer Experience Management (Dulu Plan)
  4. Customer & Channel Research
  5. Go-To-Market Strategy & Execution
  6. Business Enhancement Training Programs

For each domain, we offer end-to-end services from strategy development to planning, execution and control. As value creation consultants, we ensure our solutions are unique in the sense that they are collaborative and driven by the concept of joint ownership. We analyse business situations and recommend / execute targeted campaigns and programs to achieve positive perception for your brands as well as drive experiential brand penetration through your channel value chain.

One of the major campaigns we have worked on was with Ecobank, Tanzania. We worked with the team to develop and manage (end-to-end) a six months customer engagement program to drive quality awareness & brand penetration, growth in customer acquisition run rate and massive drive for low cost deposits.

The campaign was supported by a robust promotional mix including advertising (Radio, TV, Outdoor and Print), PR (pre, during and post), social media and experiential customer engagements (roadshows and draws event management and draw events management).

The campaign was successfully completed, evaluated and closed at the end of the six months. Interestingly, the campaign was extended / replicated in other markets including Nigeria because the program delivered in terms of outcome and impact. 


We have designed and executed value driven co-branding initiatives for Nigerian Bottling Company (NBC) as well as developed and executed business enhancement training programs for a number of leading brands in Nigeria and Tanzania.

We have planned and executed a through the line launch program for Healthgarde International Limited in Nigeria.

We also worked tirelessly though in a voluntary capacity, to design and execute a value driven plan for a prestigious event for the Hallmark of Labour Life time achievement awards – HLF Awards, 2019 edition.

Abit About The Lead Consultant – Ikechukwu Innocent Kalu, Dip.M FCIM, MNIMN

Ikechukwu Kalu has more than 33 years decent work experience across various sectors which include Fast Moving Consumer Goods (FMCG), Telecoms, NGO, Banking and Consulting. Several of the roles in these segments saw him develop strategic business models and implement business change programs & systems for some of the world’s leading brands.

Ike Kalu is currently the Lead Consultant at Customer Passion Point Limited, Lagos, Nigeria, a firm of value creation consultants offering marketing, sales, channel development and capabilities development solutions to small, medium and large corporations. He is responsible for developing and owning the vision of the company, proper resourcing, overseeing and delivering the company’s performance measured in terms of stakeholder value, brand equity and profitability.

Prior to assuming his current position, Ike was the Head of Consumer Marketing at Ecobank Nigeria as well as Vice President / Group Head, Marketing & Communication at First City Monument Bank (FCMB), both in the finance sector.

Customer Passion Point LtdHead Office
3FL106 ,Brasas' R Place 16 Victoria Arobieke Street off Admiralty Way
Phase 1 Lekki Lagos, Nigeria.
OUR LOCATIONSWhere to find us?
GET IN TOUCHInteract with us
Customer Passion Point LtdHead Office
3FL106 ,Brasas' R Place 16 Victoria Arobieke Street off Admiralty Way
Phase 1 Lekki Lagos, Nigeria.
OUR LOCATIONSWhere to find us?
GET IN TOUCHInteract with us

© Copyright 2012 – 2021 Customer Passion Point Limited All rights reserved.

© Copyright 2012 – 2021 Customer Passion Point Limited All rights reserved.