Not all businesses can afford a full-fledged marketing team to design, develop and execute their brand engagement initiatives. It is our goal to handle this aspect of the organisation so they can focus on other areas of business.
We are made up of very skilled professional who understand analysis, what motivates consumers and how to put strategies in place to improve business. We are able to balance both strategy and execution to ensure that value is created in manner that is consistent and sustainable. We listen and ensure that what is to be done is driven by a good understanding of the issues our clients are trying to deal with. A good understanding of the 5Cs of marketing (Consumer, Competition, Company, Context and Collaboration) is one of our assets. It works miracles.
Our solutions include:
- Brand strategy and marketing plan development.
- Developing and executing broad and specific marketing plans to drive visibility and adoption of the business as a brand and her products – the full range of product and services
- Designing and supervising production of advertising materials (fliers, brochures, banners and administrative documents etc) by working with third party vendors/agencies.
- Researching and analyzing the market for favorable conditions to release a particular product knowing the ups and downs that exist in that market. This will include monitoring activities by competition in the market and suggesting strategies to overcome or survive market risks and threats
- Planning and managing promotional events, public relations (press releases), internal communication, the promotion of products and product events for quality awareness and brand equity growth.
- Organise the coordination of sourcing, commissioning and monitoring of third party vendor activities in the execution of the agreed marketing plan.
Contact Details:
Tel: 234 803 201 2458
Web: www.cppl.com.ng
Facebook: Customer Passion Point Limited.
Instagram: @cpplmarketing, @cppltraining
Twitter: @cpplng, @cppltraining
