MoMo PSB aimed to accelerate customer acquisition, merchant onboarding, and transaction activity across selected states in Nigeria as part of its aggressive growth strategy.
The project required an activation partner capable of delivering high-volume customer acquisition while maintaining sustained merchant activity and market visibility.
CPPL developed a multi-channel acquisition campaign spanning Edo, Ekiti, Ondo, and Kwara states. The strategy combined mini-market storms, mega-market activations, campus campaigns, HORECA engagement, and faith-based community activations. Field teams supported assisted onboarding, POS deployment, OTC transaction growth, and merchant education.
The campaign involved coordinated field operations across urban and semi-urban locations. CPPL implemented incentive recalibration, field coaching, and staggered payout systems to sustain field motivation and reduce operational friction. Daily performance tracking ensured campaign efficiency and responsiveness.
The project delivered over 1 million customer acquisitions and more than 200,000 agent sign-ups while achieving over 80% of campaign KPIs. The activation significantly improved market visibility, customer onboarding, and transaction engagement for MoMo PSB.
Integrated activation planning, operational discipline, large-scale field deployment capability, and real-time optimization played major roles in campaign performance.
