Showmax sought to increase subscriptions, improve retail visibility, and strengthen customer engagement across key Nigerian markets.
The campaign required rapid customer acquisition through face-to-face marketing while maintaining strong brand visibility in competitive retail environments.
CPPL designed a nationwide field marketing and subscription acquisition campaign driven by aggressive retail engagement and market storm activations. Over 2,000 field marketers were deployed to support awareness creation, customer education, and assisted subscription onboarding
The campaign was executed across high-footfall retail locations, markets, and commercial centers. Field teams engaged potential customers directly, demonstrated subscription benefits, and facilitated immediate onboarding support.
The project generated over 10,000 subscriptions while increasing conversion rates at retail touchpoints by approximately 25%. CPPL also developed surge-capacity deployment systems that supported rapid operational scalability during high-demand periods.
Strong retail execution, customer engagement expertise, operational flexibility, and large-scale manpower deployment contributed to campaign success.
