Linkedin Instagram X-twitter Youtube Facebook
Linkedin Instagram X-twitter Youtube
Book a Consultation

CPPL Insight and Updates

Insights, strategies, and stories from Africa’s leading marketing, training, and business growth experts

  • Updated weekly
  • Expert insights
  • Industry trends

    Featured Articles

    Our most popular and insightful content

    How to Identify Your Team’s Real Skill Gap Before You Invest in Training

    the Regional Sales Manager called a meeting because the numbers had not moved. Same missed targets. Same excuses. Same pipeline leakages.
    Read More

    Why your social media isn’t converting, and where the problem actually lives

    The most common instinct when social media isn't

    Why your social media isn’t converting, and where the problem actually lives

    The most common instinct when social media isn't

    Building Sales Excellence from Within: Lessons from Developing a Sales Academy Curriculum and Facilitating a Train-the-Trainer Programme

    Today's sales professionals are expected to do much

    Building Sales Excellence from Within: Lessons from Developing a Sales Academy Curriculum and Facilitating a Train-the-Trainer Programme

    Today's sales professionals are expected to do much

    What Nigerian consumers actually want in 2026 and why most brands are still getting it wrong

    actually said. In Nigeria, this gap between assumption

    What Nigerian consumers actually want in 2026 and why most brands are still getting it wrong

    actually said. In Nigeria, this gap between assumption

    Building Stronger Brands and Better People Through Value Creation

    At CPPL, we understand that today’s business environment

    Building Stronger Brands and Better People Through Value Creation

    At CPPL, we understand that today’s business environment

    Why the CPPL Monthly Training Program Continues to Transform Professionals, Businesses, and CareersYeah, we can. But we need clips of himself in some of these areas.

    working hard - but not necessarily growing. Businesses

    Why the CPPL Monthly Training Program Continues to Transform Professionals, Businesses, and CareersYeah, we can. But we need clips of himself in some of these areas.

    working hard - but not necessarily growing. Businesses

    Customer Service: The Lifeline of Every Organisation

    Customer service is often misunderstood as simply answering

    Customer Service: The Lifeline of Every Organisation

    Customer service is often misunderstood as simply answering

    Value Is Not What You Offer, Value Is What Improves Because You Exist

    Over the years, I have learned that value

    Value Is Not What You Offer, Value Is What Improves Because You Exist

    Over the years, I have learned that value

    Why Many Business Conversations Fail Before the Negotiation Even Begins

    Negotiation happens far more often than we realize.

    Why Many Business Conversations Fail Before the Negotiation Even Begins

    Negotiation happens far more often than we realize.

    The Evolution of Marketing: From Promotion to Performance

    Marketing has always been about connecting businesses with

    The Evolution of Marketing: From Promotion to Performance

    Marketing has always been about connecting businesses with