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Experiential Marketing
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Enhancing Audience Connection through Experiential Marketing and Activation

A Case Study from the Media Entrepreneur Program at Pan Atlantic University Abstract: Experiential marketing and brand activation are pivotal strategies in contemporary marketing, designed to foster deep, meaningful connections between brands and their audiences. This article discusses the effectiveness of these strategies based on a recent online training facilitated…
22 Oct 2024 by 
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CPPL Customer Success Training Program

A Deep Dive into Achieving Business Excellence The recently concluded CPPL Customer Success Training Program was an outstanding success, offering participants a comprehensive, enriching, and transformative experience. Facilitated by Ikechukwu Kalu, a seasoned industry expert with vast experience across sectors like telecom, financial services, and consulting, this session was designed…
22 Oct 2024 by 
Guide to marketing
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The Essential Guide to Marketing Campaign Planning for Decision Makers

In today’s competitive market, effective marketing campaign planning is no longer a luxury—it’s essential for sustainable growth and success. Research shows that marketers who document their strategies are 5x more successful than those who don’t. For marketing decision-makers, having a structured plan is key to optimizing resources, maximizing ROI, and…
22 Oct 2024 by 

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