CPPL Training Academy

Digital Marketing & Social Media Training

Build visibility. Engage your audience. Generate business opportunities. Digital platforms have become essential channels for reaching customers and building brands — this programme helps you use them strategically, not just post content.

Digital marketing and social media training session
7 Core Modules Practical Action-Oriented Format For Marketers, Founders & Brand Teams

Anyone can post online. Far fewer can turn that presence into visibility, engagement and genuine business opportunities — that takes strategy, not just content.

This programme builds that capability end to end — from understanding the digital customer journey through to running paid campaigns, generating leads and measuring what actually works.

Programme Modules

Seven modules spanning strategy, content and social media through to advertising, leads and analytics.

01

Digital Marketing Fundamentals

  • Digital marketing ecosystem
  • Digital customer journey
  • Online consumer behaviour
  • Digital marketing objectives
  • Building a digital strategy
02

Audience & Content Strategy

  • Identifying target audiences
  • Content pillars
  • Content planning
  • Storytelling
  • Creating valuable content
  • Content calendars
03

Social Media Marketing

  • Platform selection
  • Facebook and Instagram marketing
  • LinkedIn marketing
  • TikTok and emerging platforms
  • Community building
  • Social engagement
04

Personal & Business Branding

  • Building an online presence
  • Brand identity
  • Personal branding
  • Authority positioning
  • Consistency across platforms
05

Digital Advertising

  • Introduction to paid advertising
  • Campaign objectives
  • Audience targeting
  • Ad creative
  • Budget allocation
  • Campaign optimisation
06

Lead Generation & Conversion

  • Creating lead magnets
  • Landing pages
  • Calls-to-action
  • Lead nurturing
  • Conversion funnels
07

Analytics & Performance

  • Understanding digital metrics
  • Reach and engagement
  • Conversion measurement
  • Social media analytics
  • Campaign reporting
  • Optimisation

Participants leave able to

Practical capabilities they can apply immediately, back on the job.

  • Create a practical digital marketing strategy
  • Develop relevant content
  • Build online visibility
  • Generate leads
  • Measure digital marketing performance

Ready to build your digital presence?

Give your team the practical capability to build visibility, engage the right audience and turn digital channels into real business opportunities.

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