Ecobank Tanzania launched the ‘Win Big With Ecobank’ campaign to improve awareness, drive account openings, and strengthen customer engagement across major cities.
The bank required an activation partner capable of coordinating nationwide roadshows, customer engagement activities, and promotional awareness campaigns over an extended period.
CPPL designed and executed a six-month nationwide activation campaign involving roadshows, mall activations, airport engagement, bus terminal promotions, and media amplification activities. The strategy combined awareness creation with direct customer interaction and promotional participation.
CPPL deployed 50 trained brand ambassadors across key Tanzanian cities. Field teams managed customer education, promotional engagement, campaign visibility, and event coordination while ensuring brand consistency across all touchpoints.
The campaign contributed to approximately 9% growth in account openings during the campaign period while strengthening Ecobank’s consumer engagement and market visibility. The success of the campaign also supported replication across additional Ecobank markets, including Nigeria.
Strong field coordination, engaging customer experiences, multi-location activation expertise, and effective promotional communication were key drivers of success.
