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MTN Retail Developers Management

This project commenced in February 2025 and has focused on structured management, performance tracking, and welfare support for the RDs.

Execution Strategy

Our management approach ensures that RDs are consistently motivated and aligned with MTN’s strategic objectives. This includes

  • Prompt payment of remunerations.
  • Rigorous tracking of performance against agreed KPIs.
  • Enforcement of performance consequences to maintain accountability.

 

KPIs Tracked

  • Gross Connections (new customer activations).
  • MoMo Wallet Creation (financial inclusion through mobile money).
  • Data Usage Growth (driving digital adoption).

 

Impact

Through disciplined management and structured oversight, the MTN Retail Developers project has consistently delivered on KPIs, strengthened MTN’s retail presence, and enhanced customer engagement in the Northern region.

Strategic Value Delivered

Across both Airtel and MTN projects, our role has been pivotal in:

  • Scaling field operations with large teams across multiple states.
  • Driving measurable customer acquisition and wallet penetration.
  • Ensuring operational excellence through welfare and performance management.
  • Aligning micromarketing strategies with corporate growth objectives.

These case studies demonstrate our ability to recruit, manage, and optimize large-scale field teams, while delivering tangible results in customer acquisition, financial inclusion, and digital adoption.