How Well Are You Using Social Media Marketing? It Will Do Your Brand So Much Good.
Social Media Marketing is the use of social media platforms to connect with your customers and clients (audience) in the form of a community to build your brand. Your business engagement with your community via this medium will create quality awareness, drive good traffic to your website and increase sales, in a way that is structured and consistent. In fact, “Statistics reveal that 78% of shoppers trust the advice of folks that they know. Only 14% trust advertisers. These figures show precisely how important proper social media marketing would be to the advertising industry”
For SMM to be effective, you will need to develop a focused strategy to drive your content and audience management. This involves designing and posting great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running advertising campaigns to drive specific goals and objectives.
The major social media platforms subscribed to by small and growing businesses are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. These are great and if effectively leveraged, can indeed drive the business in the right direction.
To support our SME clients, we focus on three critical areas:
- Design. We develop great look and feel for all channels-Facebook, Twitter, LinkedIn and Google.
- Content. We develop rich and relevant content and ensure regular posting of and consistent posting of content.
- Response Management – We ensure prompt response to requests/enquiries
Ultimately, we work closely with our clients to leverage social media to:
- Promote knowledge of their brands, products & services in a way that ensures two way communication.
- Deploy platforms and Apps that will enable active social engagement in the created online social community.
- Measure performance to ensure we are on track with previously set goals and objectives.
Because we understand that active social media presence is at the heart of a successful strategy, we execute with excellence, to ensure your brand is active and the engagement is real. We keep the conversation within the community interesting and relevant giving strength to the feeling of community. We ensure quick response, a strong non-negotiable for success, keeping track of customer sentiment.
To get the kind of excellent results we are known for, we use a range of SMM tools to ensure that our clients get maximum ROI from their social media platforms.