CPPL Consulting - Customer Passion Point Limited

CONSUMER PROMOTION – ECOBANK, TANZANIA

We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. It was replicated in other markets including Nigeria.

We deployed a through-the-line campaign including in-store presence, roadshows and street/market activations. 

[he draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling.

They were excellently delivered to scope, budget and time.

 

 

 

 

 

 

 

 

 

DESTINATION BRANDING – NBC

 

We worked with Nigerian Bottling Company (NBC) to co-brand some points of consumption:

  • Utopia Restaurant – completed at
  • Victoria Island, Lagos.
  • My Coffee Shop at Mega Plaza, Victoria Island.

The projects were executed with excellence and to the delight of both the outlet owners and final consumers.

 

 

 

LAUNCH OF HEALTHGARDE INTERNATIONAL

  • We consult for small and growing businesses and manage their marketing end-to-end.
  • We developed and executed practical strategies for some of our clients. This includes planning and executing teaser and sustenance campaigns, events and sponsorships as well as digital marketing solutions.
  • Let us work with you to craft your brand strategy and marketing plan and execute them properly to create stakeholder value.

 

 

 

2018 HALLMARKS OF LABOUR FOUNDATION AWARDS

  • We worked with Mrs. Patricia Otuedon and the team at Hallmarks of Labour Foundation to organise the 2018 edition of HLF Awards and book launch at the Oriental Hotel in Lagos, Nigeria, where distinguished personalities received awards.
  • We developed the concept document, events plan, and marketing presentations to solicit sponsorships and drive quality attendance.
  • We secured a couple of sponsor deals and managed the event end-to-end. It was a great experience.

 

 

 

MONSTER DISPLAY UNITS – NBC

Fabrication and deployment of decorative display stand for Monster in five prestigious retail outlets in Abuja and PH.

 

 

 

 

 

 

 

 

 

 

 

PROGRAMMATIC ADVERTISING 

CPPL has primarily planned and executed programmatic advertising campaigns for two brands – MTN Nigeria and First Bank Nigeria.

Our programmatic advertising digresses into geographic, Psychographic and demographic attributes of customers. It delivers more precision and personalization of: 

  • Messaging and 
  • Media Resulting in more efficiently targeted campaigns.

Our Approach:

  • Preparation – Set goals and choose the type of Programmatic Ad Campaign. 
  • Launch – we estimate budget and define basic targeting options
  • Optimization – receive Real-Time reports, analyze them and optimize settings accordingly. 
  • Evaluation – issue a detailed report with uncommon insights for the brand and future campaigns.

We deliver programmatic campaigns with high impact across mobile and tablet. We plan, execute and provide daily performance tracking/reporting based on agreed KPIs.

 

 

 

OUT-OF-HOME ADVERTISING

For quality exposure and visibility, speak to us today. We want to help you connect with your customers in a whole new way. We facilitate the acquisition and execution of quality awareness for our clients via dynamic outdoor sites, programmatic advertising, and mobile advertising.

  • Outdoor Sites – LEDs, In-store and Moving Boards.
  • Premium digital screens that are iconic.
  • Indoor screens.
  • Indoor backlit portfolio.
  • Lamp poles.
  • Wall drapes.
  • In station ( 300 locations).

Our outdoor sites offer a palette of media choices that is unequaled. The choices and combinations are limited only by the imagination and they are all available here at CPPL Outdoor. We do outdoor advertising well.

MERCHANDISING DESIGN & PRODUCTION

  • CPPL Gifts focus on premium items that are made with strict adherence to quality standards while meeting clients’ budget and achieving general visibility and advertising objectives. 
  • Our promotional merchandise consists of products of innovative design and creative thinking. 
  • Our products are highly effective for marketing brands. We create custom designs and variety. 
  • We are prompt with our service delivery as we understand and see time as a finite resource.

 

Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
https://cppl.com.ng/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHInteract with us
Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
https://cppl.com.ng/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHInteract with us

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.