In a landmark collaboration, Customer Passion Point Limited (CPPL) delivered a diagnostic survey for the IFC World Bank, focusing on the unique challenges faced by female digital financial services (DFS) agents and merchants in Northern Nigeria. This project underscores CPPL’s commitment to driving inclusive growth through innovative, customized, and affordable marketing consulting solutions.
The Challenge: Understanding Female DFS Participation
Digital financial services have the potential to transform economic participation and financial inclusion across Nigeria. However, female participation in DFS networks, particularly in Northern Nigeria, faces unique barriers that require deep understanding and targeted interventions. The IFC World Bank recognized the need for comprehensive research to inform policy and commercial strategies.
CPPL was selected to conduct this critical research, leveraging our expertise in market research, cultural understanding, and strategic analysis to deliver insights that would drive meaningful change in the financial inclusion landscape.
What We Did: Comprehensive Research Methodology
Our research approach was designed to capture the complex realities of female DFS participation in Northern Nigeria, combining quantitative and qualitative methodologies to provide a holistic understanding of the challenges and opportunities.
Research Objectives:
- • Identify operational and cultural barriers limiting female participation in DFS
- • Map out channel dynamics and market behaviors across underserved communities
- • Provide actionable insights to inform policy and commercial strategies
- • Develop recommendations for increasing female DFS agent participation
Methodology: Rigorous and Culturally Sensitive
Our research methodology was carefully designed to respect local cultural norms while gathering comprehensive data. We employed a mixed-methods approach that included surveys, interviews, focus groups, and observational studies.
Research Methodology:
- • Comprehensive surveys with female DFS agents and merchants
- • In-depth interviews with key stakeholders and community leaders
- • Focus group discussions with potential female DFS participants
- • Market observation and behavioral analysis
- • Comparative analysis with successful female DFS models
Key Findings: Barriers and Opportunities
Our research revealed critical insights about the barriers to female participation in DFS networks and identified opportunities for intervention. The findings provided a roadmap for creating more inclusive financial ecosystems.
Key Research Findings:
- • Cultural and social barriers significantly impact female DFS participation
- • Limited access to training and support systems for female agents
- • Economic constraints and lack of startup capital
- • Technology literacy and digital skills gaps
- • Network and mentorship opportunities for female entrepreneurs
The Result: Data-Driven Strategic Roadmap
The result of our comprehensive research was a data-driven roadmap that empowers stakeholders to build more inclusive and effective financial ecosystems. Our findings provided actionable insights for policymakers, financial institutions, and development organizations.
“CPPL’s research provided critical insights that will inform our strategies for increasing female participation in digital financial services across Northern Nigeria.”— IFC World Bank
Why Businesses Choose CPPL for Research
Whether you’re a multinational, a startup, or a development agency, CPPL offers research solutions that combine global best practices with local market expertise. Our approach ensures that research findings are not only accurate but also actionable and culturally relevant.
CPPL Research Advantages:
- • Tailored market and channel research that reflects your unique context
- • Strategic insights that drive growth and impact
- • Affordable solutions without compromising quality
- • Cultural sensitivity and local market understanding
- • Actionable recommendations for immediate implementation
Beyond Reports: Delivering Clarity and Confidence
We don’t just deliver reports—we deliver clarity, confidence, and competitive advantage. Our research process includes ongoing consultation and support to ensure that findings are effectively implemented and deliver measurable results.
Let’s Collaborate: Your Research Partner
If your business is exploring new markets, refining distribution strategies, or seeking to understand customer behavior, CPPL is your ideal partner. Our work with the World Bank IFC is just one example of how we turn complexity into opportunity through rigorous research and strategic analysis.
Ready to Take the Next Step?
Let’s talk about how CPPL can help you gain the insights you need to make informed decisions and drive growth in your market.
📞 Call/WhatsApp on 0701 196 2027
📧 Send us your enquiries/request at info@cppl.com.ng
🌐 Visit us at www.cppl.com.ng
