In a landmark collaboration, Customer Passion Point Limited (CPPL) delivered a diagnostic survey for the IFC World Bank, focusing on the unique challenges faced by female digital financial services (DFS) agents and merchants in Northern Nigeria. This project underscores CPPL’s commitment to driving inclusive growth through innovative, customized, and affordable marketing consulting solutions.

What We Did

CPPL conducted in-depth research to:

• Identify operational and cultural barriers limiting female participation in DFS.
• Map out channel dynamics and market behaviors across underserved communities.
• Provide actionable insights to inform policy and commercial strategies.

The result? A data-driven roadmap that empowers stakeholders to build more inclusive and effective financial ecosystems.

Why Businesses Choose CPPL

Whether you’re a multinational, a startup, or a development agency, CPPL offers:

• Tailored market and channel research that reflects your unique context.
• Strategic insights that drive growth and impact.
• Affordable solutions without compromising quality.

We don’t just deliver reports—we deliver clarity, confidence, and competitive advantage.

Let’s Collaborate

If your business is exploring new markets, refining distribution strategies, or seeking to understand customer behavior, CPPL is your ideal partner. Our work with the World Bank IFC is just one example of how we turn complexity into opportunity.

Ready to take the next step? Let’s talk.

Call/WhatsApp on 0701 196 2027 or send us your enquiries/ request at info@cppl.com.ng. or visit us at www.cppl.com.ng.