Transforming Brand Activation Through Canvasser Marketing: A CPPL Success Story

Transforming Brand Activation Through Canvasser Marketing: A CPPL Success Story In today’s hyper-connected world, where digital noise often drowns out meaningful engagement, canvasser marketing has emerged as a powerful antidote. At CPPL, we’ve redefined brand activation by putting real people at the heart of every campaign, creating authentic, face-to-face connections…
22 Jul 2025 by 

Bridging Brands with Communities: The Power of Canvasser Marketing in Nigeria

In the bustling, energetic marketplaces of Nigeria, connection isn’t just transactional—it’s cultural. That’s why our canvasser-led micromarketing activations are redefining how brands engage with local communities. Through strategic partnerships with heavyweights like MoMo PSB, Smartcash PSB, Showmax, MTN, and Airtel, we’ve not only expanded gross connections and financial inclusion but…
10 Jul 2025 by 

From Data to Strategy: CPPL’s Custom Research for Development Partners

In a landmark collaboration, Customer Passion Point Limited (CPPL) delivered a diagnostic survey for the IFC World Bank, focusing on the unique challenges faced by female digital financial services (DFS) agents and merchants in Northern Nigeria. This project underscores CPPL’s commitment to driving inclusive growth through innovative, customized, and affordable…
08 Jul 2025 by 

Experiential Marketing: A Game-Changer for Brand Engagement

In today’s fast-paced marketing landscape, traditional advertising alone is no longer enough. Brands must move beyond passive engagement and create immersive, interactive experiences that leave lasting impressions. This is the core of experiential marketing—a strategy that brings brands to life, fosters emotional connections, and transforms consumers into active participants rather…
19 Jun 2025 by 

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