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Transforming Brand Activation with Canvasser Marketing: A CPPL Success Story In the ever-evolving world of marketing, the impact of face-to-face interaction remains unmatched. Canvasser marketing, a strategic approach involving direct consumer engagement, has emerged as a vital tool for brands aiming to make a lasting impression. At Customer Passion Point…

Staying Relevant in a Competitive Market I recently had the privilege of attending a customer service training organized by Customer Passion Point Limited for Axa Mansard. The experience was not only fun and interactive but also deeply insightful. In today’s highly competitive market, businesses must constantly find ways to stay…

The Power of Consistent Visual Identity Across Media Platforms In today’s saturated market, where consumers are bombarded with countless brand messages daily, standing out requires more than just a great product or service. A consistent visual identity across various media platforms is crucial in shaping and managing brand perception. As…

Effective Business Writing & Communication for Professionals Home I totally agree with Thomas Jefferson when he says, “The most valuable of all talents is that of never using two words when one will do”, especially in the business environment. I also think Peter Drucker is spot on when he says,…