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The Power of Consistent Visual Identity Across Media Platforms In today’s saturated market, where consumers are bombarded with countless brand messages daily, standing out requires more than just a great product or service. A consistent visual identity across various media platforms is crucial in shaping and managing brand perception. As…

Effective Business Writing & Communication for Professionals Home I totally agree with Thomas Jefferson when he says, “The most valuable of all talents is that of never using two words when one will do”, especially in the business environment. I also think Peter Drucker is spot on when he says,…

Transforming Service Culture Home In the heart of Lagos, amidst the bustling streets and towering buildings, NLPC PFA Limited embarked on a journey to revolutionize its service culture. It was March 9th, 2023, when 21 eager participants gathered for a transformative experience facilitated by Customer Passion Points Limited (CPPL), a…

The Unsung Heroes of Marketing Communication Inventory Management Home In the vast and fast-paced world of marketing, there is a critical component that often goes unrecognized and unappreciated – the management of marketing communication inventory. While marketers focus on creative campaigns, captivating content, and engaging strategies, it is the dedicated…