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How to Master Business Development & Close More Deals

Why Business Development is the Key to Growth Business development is the backbone of any thriving company. It involves identifying opportunities, building relationships, and implementing strategies that drive revenue and long-term success. However, many entrepreneurs and professionals struggle with closing deals and expanding their business reach effectively. Suppose you’ve been…
15 Apr 2025 by 

Elevate Your Growth: The Importance of Business Development Skills for Professionals and Entrepreneurs

In the fast-paced, ever-changing world of business, success depends on one key factor: the ability to innovate and grow. Whether you’re an entrepreneur, a business owner, or a forward-thinking professional, business development skills are essential for reaching new heights. They are the foundation for discovering opportunities, building strategic relationships, and…
27 Mar 2025 by 

The Importance of Market Research Before Launching a New Product: Lessons from Coca-Cola’s “New Coke” Case Study

Launching a new product is an exciting yet risky endeavor for any business. To increase the chances of success, companies must conduct thorough market research to understand consumer preferences, market trends, and potential challenges. Without proper research, even well-established brands can make costly mistakes. A prime example of this is…
14 Mar 2025 by 

Unlocking Leadership Potential: Key Takeaways from the CPPL Leadership Development & Management Skills Training

The just-concluded CPPL Leadership Development and Management Skills Training was a remarkable success! A two-day intensive training for young professionals, team leaders, entrepreneurs, and forward-looking SMEs. Attendees engaged in experiential learning that sharpened their leadership and managerial capabilities. This program was designed to equip participants with the practical skills necessary…
05 Mar 2025 by 

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