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Transforming Brand Activation with Canvasser Marketing: A CPPL Success Story

Transforming Brand Activation with Canvasser Marketing: A CPPL Success Story In the ever-evolving world of marketing, the impact of face-to-face interaction remains unmatched. Canvasser marketing, a strategic approach involving direct consumer engagement, has emerged as a vital tool for brands aiming to make a lasting impression. At Customer Passion Point Limited (CPPL), we are dedicated […]

Staying Relevant in a Competitive Market

CPPL Training - MainOne

Staying Relevant in a Competitive Market I recently had the privilege of attending a customer service training organized by Customer Passion Point Limited for Axa Mansard. The experience was not only fun and interactive but also deeply insightful. In today’s highly competitive market, businesses must constantly find ways to stay relevant and avoid becoming inconspicuous. […]

The Power of Consistent Visual Identity Across Media Platforms

visual identity

The Power of Consistent Visual Identity Across Media Platforms In today’s saturated market, where consumers are bombarded with countless brand messages daily, standing out requires more than just a great product or service. A consistent visual identity across various media platforms is crucial in shaping and managing brand perception. As Ikechukwu Kalu aptly puts it, […]

Effective Business Writing & Communication for Professionals

CPPL - Effective Business Writing & Communication

Effective Business Writing & Communication for Professionals Home I totally agree with Thomas Jefferson when he says, “The most valuable of all talents is that of never using two words when one will do”, especially in the business environment. I also think Peter Drucker is spot on when he says, “As soon as you move […]

Transforming Service Culture

Professional training program for organizations

Transforming Service Culture Home In the heart of Lagos, amidst the bustling streets and towering buildings, NLPC PFA Limited embarked on a journey to revolutionize its service culture. It was March 9th, 2023, when 21 eager participants gathered for a transformative experience facilitated by Customer Passion Points Limited (CPPL), a renowned leader in customer experience […]

The Unsung Heroes of Marketing Communication Inventory Management

The Unsung Heroes of Marketing Communication Inventory Management Home In the vast and fast-paced world of marketing, there is a critical component that often goes unrecognized and unappreciated – the management of marketing communication inventory. While marketers focus on creative campaigns, captivating content, and engaging strategies, it is the dedicated individuals behind the scenes who […]

Basic Brand Management – Keep Things Simple And Consistent

CPPL - Brand Management

Basic Brand Management – Keep Things Simple And Consistent Home Visual Consistency – Critical to build your Perception in the Marketplace Having worked for several years with small-to-mid size companies on a daily basis, the most common issue I find is lack of consistency in their visual identity. These businesses all have the reasons for […]

The Transformative Power of Training: Investing in Human Capital

CPPL - The Transformative Power of Training

The Transformative Power of Training: Investing in Human Capital Home Training is a critical component of personal and professional development, offering individuals the opportunity to acquire new skills, expand their knowledge, and enhance their capabilities. In today’s rapidly changing world, where technological advancements and evolving business landscapes require continuous adaptation, investing in training is essential […]

UNDERSTANDING CUSTOMER NEEDS FOR EXCELLENT CUSTOMER SERVICE

CPPL - Customer Service

UNDERSTANDING CUSTOMER NEEDS FOR EXCELLENT CUSTOMER SERVICE Home In today’s dynamic marketplace, where competition is fierce and options abound, providing excellent customer service is not just a bonus—it’s a necessity for businesses aiming to thrive. At the heart of exceptional customer service lies a deep understanding of customers’ needs. However, before we delve into the […]