From Data to Strategy: CPPL’s Custom Research for Development Partners

In a landmark collaboration, Customer Passion Point Limited (CPPL) delivered a diagnostic survey for the IFC World Bank, focusing on the unique challenges faced by female digital financial services (DFS) agents and merchants in Northern Nigeria. This project underscores CPPL’s commitment to driving inclusive growth through innovative, customized, and affordable marketing consulting solutions. The Challenge: […]

Bridging Brands with Communities: The Power of Canvasser Marketing in Nigeria

In the bustling, energetic marketplaces of Nigeria, connection isn’t just transactional—it’s cultural. That’s why our canvasser-led micromarketing activations are redefining how brands engage with local communities. Through strategic partnerships with heavyweights like MoMo PSB, Smartcash PSB, Showmax, MTN, and Airtel, we’ve not only expanded gross connections and financial inclusion but also built a network of […]

Transforming Brand Activation Through Canvasser Marketing: A CPPL Success Story

In today’s hyper-connected world, where digital noise often drowns out meaningful engagement, canvasser marketing has emerged as a powerful antidote. At CPPL, we’ve redefined brand activation by putting real people at the heart of every campaign, creating authentic, face-to-face connections that drive adoption, loyalty, and growth. Strategic Partnerships That Drive Impact Our collaborations with MoMo […]

Building High-Performance Teams: The CPPL Training Methodology

High-performance teams are the backbone of successful organizations. At CPPL, we’ve developed a comprehensive training methodology that has transformed hundreds of organizations across Nigeria and Tanzania, helping them build teams that consistently deliver exceptional results. The CPPL Training Philosophy Our training methodology is built on the principle that exceptional teams are not born—they’re developed through […]

Service Excellence Mastery: Building Culture, Connection, and Customer Loyalty

On July 25th, 2025, Customer Passion Point Limited (CPPL) Training Academy once again demonstrated its commitment to advancing service excellence and customer success by hosting the Service Excellence Mastery Open Training Program. With the theme “Building Culture, Connection, and Customer Loyalty,” the event brought together a vibrant mix of individual professionals and corporate-sponsored participants from […]

The Future of Marketing in Africa: Digital Transformation & Innovation

Africa is experiencing an unprecedented digital revolution that is reshaping how businesses approach marketing. With over 500 million internet users and growing smartphone penetration, the continent presents unique opportunities and challenges for marketers. The Digital Landscape in Africa Africa’s digital transformation is happening at an accelerated pace. Mobile money platforms like M-Pesa have revolutionized financial […]