Brand Activation - Customer Passion Point Limited

The goal of brand activation is to create a connection between the consumer and the brand or business. In essence, brand activation ensures that the brand’s value is “activated” in the consumer’s mind, the consumer then starts associating that value with the brand creating a strong bond.

We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required result within the shortest time, and with best practice driving return on investment. We are positioned to facilitate direct emotional contact between brands and their customers through activations that are “Strategic”, “Tactical” and “Endearing” to drive quality awareness and regular adoption or off-take, “off-the-shelf”, and ultimately, build loyalty. The expected results are increased sales, market share growth, and better returns to stakeholders.

We focus on Consumer Promotions, Experiential Marketing, Guerrilla Marketing, Digital Campaigns, Shopper Marketing, and Sampling Campaigns.

Our goal is to bring brands to life in the minds of consumers. We apply the 5 senses, plus the sixth. Every action we take is driven by clear consumer insight and is directed by uncluttered and realistic thinking about your customer, your brand, and the places they connect. Our job is to ensure that the interactions result in constructive and measurable change.

During activation, we provide and take care of the following:

  • Project management
  • Promotional Staff (Brand ambassadors) briefings
  • Logistics (warehousing, distribution)
  • Communications auditing (regular agency/client updates)
  • Facilities management
  • Budget control.

The core of CPPL’s strategy is to continuously demonstrate strong subject matter expertise and leverage both local and global partnerships to deliver excellently and consistently and to become a leading player in Africa within 10 years.

We have the people, in-depth understanding of insights from the market, and the ability to balance strategy, creativity, and quality execution. This was tested with our first brand activation assignment for Ecobank – Tanzania in 2011 and we have executed other activations more recently.

Launch of Healthgarde
International Nigeria Limited

CPPL worked with Healthgarde International to manage the launch of a new brand – Healthgarde International Nigeria.
We had a four-month consultancy to manage the transition from Swissgarde International to Healthgarde International. This involved three major activities; change management training for all staff and business partners, the physical launch of the new brand – Healthgarde International, and media support to create visibility and commence the building of the brand.

The launch took place at 10 Degrees Event Centre, Lagos, it was well attended and the overall experience was great. Media coverage was also great – TV, Press, Internet, and Social media.

2019 Hallmarks of
Labour Role Models Award

CPPL worked with the organizers in a voluntary capacity to plan and execute the 26th edition of the program. It was our pleasure to participate in this prestigious event which was held at Oriental Hotel, Lekki, Lagos.  We had a great time planning the award event (end-to-end) and ensuring excellent execution.

To ensure adequate promotion of the event, we reviewed the marketing communication materials, executed the media placements, and facilitated the sale of sponsorship slots. The program was well attended and we are very proud to be associated with it.

The Ecobank
Tanzania Example

We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. We deployed a through-the-line campaign which included in-store presence, roadshows, and street/market activation.

The draw events were held in carefully selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and up-selling. They were delivered to scope, budget, and time. It was replicated in other markets including Nigeria.
Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
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Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
https://cppl.com.ng/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHInteract with us

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.