Brand Activation -

 

Brand Activation:

We give your brand a voice that speaks to consumers’ deepest desires and achieves the desired result in the shortest amount of time possible using best practices that drive return on investment. We design and execute effective consumer promotions, experiential marketing, guerrilla marketing, shopper marketing, and sampling campaigns. Our goal is to bring brands to life in the minds of her consumers. We apply the five senses plus the sixth. Every action we take is driven by clear consumer insights and directed by uncluttered, realistic thinking about your customer, your brand, and the places they connect. Our job is to ensure that the interactions result in constructive and measurable change. And we are good at it.

 

Sales Activation – MTN MoMo PSB Canvassers Activation

Sales activation is the process of giving your staff the tools, insight, and information they need to generate and close more sales faster. This is also an important and frequently overlooked or mismanaged interaction between marketing, sales, and technology. We understand what it takes to design and execute an effective sales activation.

We are currently managing the acquisition of MoMo PSB Sales Agents in the Benin Area. This area is made up of three states: Edo, Ondo, and Ekiti. We are managing a total of 1,320 canvassers and have helped them to focus and be driven by the agreed KPIs.

Consumer Promotion – Win Big With Ecobank – Tanzania

We worked with Ecobank Tanzania to improve its customer acquisition and retention by leveraging sales promotions as a strategy. We developed and managed (end-to-end) a six-month customer enchantment Program that drove quality awareness, brand penetration, growth in customer acquisition rates, and a massive drive for low-cost deposits. We deployed a robust promotional mix which included advertising (radio, TV, outdoor, and print), public relations (pre, during, and after), social media, and experiential customer engagements (roadshows and event management).

The campaign was completed, evaluated, and closed at the end of six months. Interestingly, the campaign was extended or replicated in other markets, including Nigeria, because the program delivered in terms of outcome and impact.

 

 Events & Brand Launching:

We guide new and existing businesses to enter or reposition in the marketplace. We have a couple of brands to launch either the brand or new products. A notable example is Healthgarde International. We managed the launch event end to end. The launch program was planned and executed by us; using compelling brand storytelling to communicate the value proposition message of the new brand. It was delivered in a way that was captivating, experiential, and unforgettable. The idea is to pass the right message to the target audience and improve the brand’s positioning.

 

Brand Launch – Healthgarde International

We worked with Healthgarde International to transit from Swissgarde International, which was a South African brand to no a Nigerian brand. The launch activation was experiential and aptly conveyed the new brand and her value propositions to her audience.

Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
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Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
https://cppl.com.ng/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHInteract with us

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.