The goal of brand activation is to create a connection between the consumer and the brand or business. In essence, brand activation ensures that the brand’s value is “activated” in the consumer’s mind, the consumer then starts associating that value with the brand creating a strong bond.
We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required result within the shortest time, and with best practice driving return on investment. We are positioned to facilitate direct emotional contact between brands and their customers through activations that are “Strategic”, “Tactical” and “Endearing” to drive quality awareness and regular adoption or off-take, “off-the-shelf”, and ultimately, build loyalty. The expected results are increased sales, market share growth, and better returns to stakeholders.
We focus on Consumer Promotions, Experiential Marketing, Guerrilla Marketing, Digital Campaigns, Shopper Marketing, and Sampling Campaigns.
Our goal is to bring brands to life in the minds of consumers. We apply the 5 senses, plus the sixth. Every action we take is driven by clear consumer insight and is directed by uncluttered and realistic thinking about your customer, your brand, and the places they connect. Our job is to ensure that the interactions result in constructive and measurable change.
During activation, we provide and take care of the following:
- Project management
- Promotional Staff (Brand ambassadors) briefings
- Logistics (warehousing, distribution)
- Communications auditing (regular agency/client updates)
- Facilities management
- Budget control.
The core of CPPL’s strategy is to continuously demonstrate strong subject matter expertise and leverage both local and global partnerships to deliver excellently and consistently and to become a leading player in Africa within 10 years.
We have the people, in-depth understanding of insights from the market, and the ability to balance strategy, creativity, and quality execution. This was tested with our first brand activation assignment for Ecobank – Tanzania in 2011 and we have executed other activations more recently.