Out of all the various segments of digital marketing, social media marketing is the most personalized segment. Social media has gone through quite some evolution. Back when social media platforms were a new sensation, businesses and professionals thought they were for only chatting, and socializing. A lot has changed over the years and social media has become the most important medium for businesses to reach their target audience.
The importance of social media platforms cannot be overstated. Today, small-scale businesses use their social media platforms like a website; their handles contain information about their businesses, contact information, booking information, and engaging content that tells a story about their brand. Through social media, brands can pass important information, lunch new products, connect with customers, and run offers and promotions. When it comes to social media, the possibilities are endless and you are only limited by the level of your creativity.
With all the possibilities, influence, and advantages social media has, the question now is ‘How do I leverage social media?. The answer is simple – ‘Social Media Marketing’. This combines images, videos, hashtags, mentions, and third-party marketing to attract your target audience, keep them interested and convert them into repeat customers. You know your social media marketing campaign is effective when your brand is mentioned and tagged. When your brand is in multiple conversions, it shows that your customers are marketing your products or services; this is called ‘Third Party Marketing’.
One aspect of the social media marketing that is very important is customer feedback. As we know ‘Customers are King’, and so their comments and feedback should be treated with utmost importance. In the same way that customers can market your products or services in good light, they can also market you negatively. When customer feedback is not treated as urgent, they get angry and lash out. It is good to always be on the lookout for customer feedback on your pages and competitors’ pages. Respond immediately to feedback as people are more likely to believe what others say about your brand than what you claim to be true.
At CPPL, we have the saying “Market your products or services where your customers usually spend most of their time”. We help our clients to run data analysis to determine which social media platforms their target audience spends most of its time. The information we get from our research is what we use in running our social media marketing campaigns. We also provide weekly reports showing the social media performance of our clients, while improving their engagement, link clicks, watch time, impressions, reach, and conversion rates.
Let us handle and manage your social media pages, and we promise you only the best results. Kindly click on the link below to book a consultation session with us:
Author: Agbaje Titilope