When most upcoming and a few experienced entrepreneurs think of graphics, what usually comes to mind is a medium to pass across important information or attract prospects. What they fail to realize is how powerful a graphic is.
With good graphics, a brand will not only pass the right message across to its target audience, but it will also give them a clear view of the products or services and value the brand offers. When creating a graphic, put into consideration your target audience, the digital or traditional medium you want to promote the graphics on, the value you are creating for your customers, and also the actions you want them to take after viewing your graphics. After putting these factors into consideration, the question becomes ‘How do I fit all these factors into one graphic?’.
A common mistake brands make is fitting a lot of information into a graphic and this pushes too much information onto the faces of the viewers. Statistics show that when there is too much information in graphics, people tend to ignore some of the information shown.
If you are new to content creation, it is best to create separate graphics for a particular Ad, sale, or service. For example, if you own a business that sells fat reduction tea bags, you would want a graphic that has the following content or information: business name, logo, address, pictures of the products, contact information, call to action, discounts, or value creation.
If you do not think you could effectively fit all this information into a single graphic, you could create a few graphics indicating specific information like; value creation, sales or discounts, testimonials, pictures of the product, and instructions on how to use the product. After separating the contents, you can decide to post or promote the graphics individually or together.
It is also important to know the specific marketing objectives (brand awareness, consideration, and drive sales) you are assigning with every individual graphic. This will help you estimate the results and make the message clear to the target audience.
Having a clear call to action is very important when designing a graphic. When you understand how to effectively combine the right amount of information in graphics, you would start to notice the difference in your marketing campaigns.
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Author: Agbaje Titilope