We drive value creation with consulting and training solutions. Call/WhatsApp 0701 196 2027 for enquiries.
At Customer Passion Points Limited (CPPL), we believe in creating value as the driving force behind our business. Our journey began in 2010 when we registered the company, and in 2015, we took a significant leap forward with the leadership of our CEO/Lead Consultant, Ikechukwu Kalu, following his successful career at FCMB Limited as Vice President/Group Head of Marketing & Communications.
Initially, we focused on organizing open training programs catered to SMEs and young professionals in the corporate sector. These programs aimed to equip business owners and young professionals with the necessary skills to excel in their fields. Over 400 participants have attended our programs, and their testimonies speak volumes. As we progressed, we expanded our offerings to include customized corporate training tailored to meet the specific needs of organizations, as well as online courses that provide participants with flexible learning opportunities.
Over the past five years, our consulting division has thrived, leveraging the collective expertise, competence, and professionalism of our consultants. We have successfully delivered value to both SMEs and large corporations in Nigeria and Tanzania.
One notable consulting project was with Ecobank in Tanzania. After winning a competitive pitch, we developed and executed a comprehensive campaign to enhance brand awareness and drive both volume and value for the bank. The success of this campaign led to its replication in other countries, including Nigeria in 2012.
Another remarkable endeavor was our partnership with Healthgarde International. We facilitated the transition from Swissgarde International to the Healthgarde brand, showcasing our expertise in change management and brand evolution. The successful launch of Healthgarde in Nigeria in 2019 marked another milestone for us.
We have played a vital role in capabilities development for renowned brands such as Cisco Unites Networking Academy, Consolidated Business Holdings Limited (CBHL), Invent Media Limited (a leader in out-of-home advertising), and Karrington Nigeria Limited (a leader in the printing industry). Our involvement ranged from recruiting suitable marketing and business development talents to managing business processes and driving value creation, enabling these brands to reposition themselves in their respective markets.
In December 2021, we collaborated with the Key Account Management team of Nigerian Bottling Company (NBC) to design and deploy trendy display gondolas, effectively promoting the Monster brand in premium retail outlets in Port Harcourt and Abuja.
Embracing the digital era, we have become a prominent player in the digital marketing sector. In the past two years, we have successfully executed programmatic campaigns for MTN Nigeria and First Bank Nigeria. Noteworthy among these campaigns were scam alerts for First Bank Nigeria and MTN Always On Data Plans for MTN Nigeria.
Furthermore, we recently embarked on the MTN MoMo PSB business model, assuming responsibility for managing canvassers to recruit high-quality agents in the vibrant sales area of Benin.
As a business, our unwavering commitment to value creation sets us apart. We aspire to be a formidable force in advertising, brand activation, and capability development for small, growing, and large corporations.
Our esteemed list of clients includes MTN Nigeria Communication Plc, First Bank Plc, Nigerian Bottling Company (NBC), Coca-Cola Nigeria, Consolidated Business Holding Company (CBHL), Axa Mansard Plc, FCMB Limited, Zaron Cosmetics Group, Cisco Unites Network Academy, and many more.
We are proud of our journey so far and eagerly anticipate the opportunities and growth that lie ahead.