When entrepreneurs discover the importance of digital marketing and want to incorporate it into their marketing activities, this is usually a struggle, but in this article, I will break down how to take your business online with ease. It is critical to highlight the most important digital marketing channels, namely social media, email, and a website.
Before setting up a social media account for your business, it is important to understand the target audience your products or services are most appealing to, where to reach them, and then break them into demographics such as age, income, location, interests, etc. For instance, an online store whose target audience is individuals between the ages of 18 and 30 would most likely find them on social media platforms such as Instagram, Facebook, Twitter, Tick-Tok, etc. After defining your target audience, you can set up professional accounts on social media platforms that best suit your target audience. Setting up professional accounts and pages is very important. Professional pages and accounts on platforms like Facebook and Instagram give users additional features such as insights and analytics, which can be used to understand customer patterns and measure social media engagement and performance.
Sending personalised emails individually to customers or clients can be a bit tedious, which is why there are professional email platforms such as Mailchimp that provide businesses with a wide range of features. With professional email platforms, you can send personalised emails to numerous customers, you can segment customers, you can send customers emails with pictures, videos, and hyperlinks that can drive traffic to your social media pages or website, and you can also schedule emails to customers that can be delivered at the intended date.
Owning a website is essential for any business that wants an online presence. Websites provide businesses with so many features that not even social media platforms can offer. A website contains all the information about a business: what they do, what projects they have completed, payment procedures, and how to contact them. Entrepreneurs pay a lot to keep their websites in good condition because they understand their importance. The address of your website should be short, easy to memorize, and, most importantly, give a hint of what you do as a business. For example, an online store called “Order Now Nigeria” could use the website address “www.ordernowstore.com.” Your website has to be user-friendly, graphically responsive (optimised for all devices), and have attractive, rich, relevant, and unique content. All the previously mentioned qualities help with the ranking or positioning of your website in search engine results.
In conclusion, it is important to put into consideration your target audience and your goals and objectives when taking your business online. You will also need to report and keep track of your marketing activities so you can start doing new things, continue doing what is working, and stop doing what is not working. If you are an entrepreneur, a business owner, or a manager and you want to take your business online, CPPL can help you with that. To contact us call / WhatsApp 07011962027 or send an email to email@example.com
Author: Titilope Agbaje