Strategic Key Account Management -

The objectives of the program:

 Understand the concept of value and the value creation process as a significant part of creating and capturing stakeholder value.

• Learn how to drive the value creation leadership mindset through the hierarchy of the business.
• Understand the drivers of value and how they help the business to position itself properly in the marketplace.
• Refresh their knowledge of the selling concept and principles and appreciate the need to transition from selling to key account management.
•  Appreciate the essence of value creation in Account Management and the core competencies of top-performing account managers.
• Learn to establish trust to build a strong relationship for effective key account management.
• Winning key account management strategies for growth and profitability.

Who Should Attend

Experienced individuals who manage key account activities in diverse fields, Working professionals seeking to change career job, or industry to key account-related field Individuals who meet the requirements and intend on starting a career in sales, Mid to senior-level executives in any sector.

What you’ll learn

• The Value Creation Leadership Mindset
• Value Creation Process and Application
• Value Creation In Key Account Management
• Recap effective selling skills and the need to transit to key account management
• Key account management and the benefits to AMS Limited
• Managing relationships in key account management