Customers may forget brand names or logos, but memories are lasting, and the greater the impact, the more likely they are to drive action (Convert). One marketing strategy that thrives on creating lasting impressions on consumers is ‘Guerilla Marketing’. It is a marketing activity that involves creating advertising that catches the audience by surprise and creates memorable advertisements. When done right, Guerilla marketing works as a pleasant surprise. It catches customers off guard and gives them a little room to react, reducing the chances of objections.
Just like using military tactics, especially guerrilla warfare, which involves using tactics such as raids, ambushes, and elements of surprise. Guerrilla marketing employs the same tactics (but from a marketing standpoint!).The idea behind such a strategy is to take the consumer by surprise.
The four major types of Guerilla marketing include;
- Outdoor Guerilla Marketing.
- Indoor Guerilla Marketing.
- Event Ambush Guerilla Marketing.
- Experimental Guerilla Marketing.
Outdoor Guerilla Marketing involves advertising in open spaces like on the roadside, in front of office buildings, etc. The key factor is doing or using something unusual that is easily identifiable. It could be a big figurine, statue, or costume, but all the activities must directly link back to your brand.
Indoor Guerilla Marketing is done in confined spaces like office floors, stores, malls, restaurants, online, etc. They usually involve attention-grabbing acts like comedy shows, magic, or dance acts.
Event Guerilla Marketing is done during pre-existing events like; concerts, shows, or festivals. It could involve giving out free samples of your products in order to attract consumers.
Experimental Guerilla Marketing combines outdoor, indoor, event ambush, and experimental Guerilla marketing together. It can range from giving free samples of your energy drinks during a concert to mounting a big figurine in a mall and organising a stage play around it.
A very good example of Guerilla marketing is the famous BetKing advert, starring former Super Eagles star J.J. Okocha. The advert was unusual and caught viewers off guard when a former football star started to dance. The advert was not only fun, but it left a lasting impression in viewers’ minds, while still passing the required information.
Guerilla marketing is cost-effective and gives an avenue for brands to go viral. Over the years, brands have gotten noticed, for their out-of-the-ordinary commercials, adverts, or styles of marketing. This is because they didn’t use conventional marketing strategies.
Having creative, unique, and unusual marketing ads or commercials is good, but brands usually get carried away. They sacrifice entertainment for the intended message, and the consumers are left confused. It takes a professional to be able to efficiently deliver the right advertisement with the intended message. This is why you need a top-notch marketing agency like CPPL (Customer Passion Point Limited). At CPPL, we have a team of experienced offline and online marketers, who can help you stand out from the crowd in terms of your marketing activities. We have proven expertise when it comes to Guerilla marketing and we have carried out such activities for brands like Ecobank.
So what are you waiting for?
Would you rather market your products or services like everyone else? Or would you market them on your own terms?
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