CPPL Research Proposition
Market research assists businesses to stay ahead of competition by identifying key underlying factors driving the industry. These are the critical questions to answer:
- Who is buying our products?
- What influences customers’ purchasing choices?
- What are our competitors doing?
- Are our products being consistently retailed at their RRP’s?
- Do we know when stock outs occur?
Our propositions will avail you contemporary and innovative consumer and market research design and execution to help businesses, and other concerns to identify growth opportunities and provide appropriate solutions to deal with marketing and development challenges in such a manner to enable our users gain measurable competitive advantages in their markets and industry.
Partnering with SMS, we have access to Proprietary Research Products & Tools covering:
- Political & Social Sector
- Consumer & Corporate Sector
- Banking & Financial Sector
- SME Support Systems
- Entrepreneurial & Leadership Capacity Development
Our main goal is to enhance the quality and timeliness of decision making through effective and cost efficient research solutions.
Obtaining Pure Data with Integrity:
Our Quality Control Measures and Models are unique:
- Starting with Head Office Mandatory Training and Field Worker Evaluations and Selections dovetailing into Pilot Validations.
- Our Head Office Quality Controls Prepare and Employ the Indomitable Investigation & Monitoring Model.
- Field Supervisors are assigned with not more than 5 field workers, working in teams and in collective accompaniment fashion.
- Our field compensation wage levels are decidedly humane and motivational.
- The Mandatory 25% Back Checks and 20% computational Quick Checks are necessary part of the field program.
- Use of probabilistic and random selection processes to achieve representative samples of Locations, Households and Respondents.
- Use of Mobile Devices to identify and conduct interviews and quality controls.
- Deployment of on-line panels and databases for quick respondent’s access and interrogations.
- Analysis and results provided using our resilient and prolific tools, designed to achieve high Accuracy, Clarity and Speed.