Understanding Sales Activation
Sales activation is the process of driving leads directly through immediate prospects who are actively looking for the product or service you are offering. It is essentially when a prospective client has decided they want to buy. This process happens at the bottom of the marketing funnel when the customer is assessing their options and determining whether or not what you are offering will help them get what they want.
Every company is at a different stage in its sales activation journey, and to succeed, it must be custom tailored to meet these individual demands.
Sales activation is the process of giving your staff the tools, insight, and information they need to generate and close more sales faster. This is also important and frequently overlooked or mismanaged interaction between marketing, sales, and technology.
Sales activation campaign
Sales activation activities include marketing methods directed at in-market buyers. These advertisements are intended to capture pre-existing demand from consumers who are already aware of problems and solutions and may ask Google for specific information. These campaigns are designed to reach out to people who are actively looking to purchase the products or services you are advertising through your marketing efforts. These programmes work best in a well-established market where there is a significant amount of demand for what you have to provide.
During the sales activation process, marketing initiatives are used to raise awareness of your product
The goal of sales activation is to generate sales. When a customer is in the decision-making stage and decides to buy something. Brand building and marketing are often how a customer arrives at this stage.
If you have a marketing campaign that is geared towards influencing potential customers to make a sale that is a sales activation effort. It is a short-term tactic, but important because it generates revenue.
The sales activation process does the following:
- Larger transaction sizes
- Improved visibility and performance tracking in the integrated marketing and sales funnel.
- More effective use of sales resources
- Better buyer experiences as prospects progress through the buyer’s journey
An example of a sales activation is our current project with MoMo PSB. We developed an exciting activation strategy for the product adoption of the MTN Momo agent among youths and middle-aged Nigerians across regions in Nigeria, including Edo, Ekiti, and Ondo states. Currently, 1320 canvassers have been recruited and are being tracked and monitored in order to deliver on all our KPIs (Key Performance Indicators).
An effective sales activation programme is a long-term strategy that provides business development personnel with the resources, methodologies, insights, and technology they need to present prospects with the correct information at the right moment. It is a marketing, sales, and technology platform that serves up answers (and sales results) as prospects go forward in their quest to solve their problems and find the product or service that fulfils their needs.
At CPPL, we understand the importance of sales activation and proper project management. When it comes to delivering high-value KPIs, we are on top, let’s be the creative and strategic minds behind your marketing activities. Click the link below to send us at; https://cppl.com.ng/send-us-a-brief/ or call/WhatsApp us on 07011962027.
Authors: Adedoyin & Titilope