Our programmatic advertising digresses into the geographic, psychographic, and demographic attributes of customers. It delivers more precision and personalization and makes it possible to purchase and place ads, including targeted advertising content, in less than a second. We will advertise your products or services to your specific target audience, based on previously agreed-upon parameters, resulting in more efficiently targeted campaigns. We have provided this service to MTN Communication Nigeria and First Bank of Nigeria.
In March 2022, MTN Nigeria wanted a fresh look for their brand, so they decided to change some of their creative designs, their official logo, and branding. This new fresh look was going to be both an online and an offline movement. CPPL were one of the digital marketing agencies that were tasked with marketing MTN’s fresh look online. The name of the campaign was “MTN Brand Refresh’ and it was a nationwide campaign. The campaign ran from March 18th to April 15th, and as a top north marketing agency, we were able to deliver and even exceeded our set KPIs (key performance indicators). We were able to drive over 2 million impressions and a CTR of 0.8. At the end of the campaign, the goals and objectives were met; MTN had an increase in brand awareness, the traffic to the website was increased, and a lot of Nigerians were informed about their brand refresh initiative.
As a follow-up to the brand refresh campaign, MTN wanted to create awareness for their new data plan subscription packages. CPPL was brought on board as a digital marketing agency to help push the awareness of these new services online. The campaign was called the “MTN Data Plans-Awareness Campaign,” and it ran from May 31st to June 30th. At the end of the campaign, CPPL was able to reach over a million people and drive a CTR of 0.8. The campaign goals and objectives were met; MTN Data Plans had an increase in brand awareness and a lot of Nigerians were informed about the changes and additions to the data plan subscription packages.