CPPL and Healthgarde International
a Southern African supplement and multi-level marketing company was acquired by the Nigerian brand Healthgarde International. This acquisition necessitated a comprehensive rebranding and internal change management process to align the newly formed entity with its new vision and values.
About the Project.
Challenge: The transition from Swissgarde to Healthgarde International required a name change and a complete transformation in brand identity and internal processes. The goal was to ensure seamless understanding and alignment with the new brand vision among all stakeholders while driving an effective marketing campaign.
Solution: CPPL was brought on board as the marketing consulting firm to manage this critical transition. Our approach included:
- Rebranding: Developing a fresh brand identity that resonated with the market and reflected Healthgarde’s new vision and values.
- Launch Strategy: Designing and executing a comprehensive launch plan to introduce Healthgarde International to the market.
- Change Management: Facilitating internal change management processes to ensure all team members were aligned and committed to the new brand direction.
Results: The rebranding and transition process was executed smoothly, with significant positive feedback from internal and external stakeholders.
Conclusion: “CPPL worked with us as a marketing consulting firm that managed our transition from Swissgarde International to Healthgarde International in 2019. We found CPPL to be professional, competent, cost-efficient, and effective in the way the change management process and the brand launch activities were executed.” – CEO, Healthgarde International
