Mr. Samuel Friday Edoho is one of the finest marketing strategists and branding experts in Nigeria. He is a highly skilled and experienced consumer marketing/sales professional with over 29 years of experience in Consumer Marketing and Strategy, Sales Leadership & General Management roles in renowned FMCG (Fast Moving Consumer Goods), Telecoms organizations, and state government including The Coca-Cola Company, Diageo/Guinness, Unilever, Globacom (Ghana and Nigeria), Visafone Communications Ltd and Akwa Ibom State Govt. he has managed global/mega brands (Coca-Cola, Fanta, Guinness Stout & Gordon’s Spark), successful regional brands (Globacom, Visafone, Mr. Bigg’s QSR, Gala Sausage Roll) and Akwa Ibom State, exhibiting great entrepreneurial skills and understanding.
Mr. Sam Edoho has attended several Leadership & Technical training programs locally and internationally and has been a Facilitator with Diageo Africa Marketing Academy & the famed UAC Training Centre. He holds an MBA degree from Delta State University & BA (Hons) in Mass Communication from the University of Nigeria. He is a member of the leading Marketing professional bodies in Nigeria, APCON & NIMN.
His core areas of competence include Brand Building, General Management, Sales Leadership, Integrated Marketing Communication development & Execution, and New Product Development & Commercialization.