One major mistake businesses make is sending the right content to the wrong audience. It is not enough for you to have relevant and attractive content, you also need the right target audience. Your contents are only as relevant as the audience who views them. When you send contents to the right target audience, your contents become more powerful and effective.
Having the right target audience is not just about the interests of people, other factors such as; pricing, location, and timing play a huge role in making up the right target audience. For instance, if you own a big store that sells clothes to teenagers, logically your target audience should be children between the ages of 13-19. But, if you consider other factors like; the distance of your store to your customers, the prices of your clothes, and what climate season you are currently in, then you can effectively segment you audience.
The right question to ask now is ‘How do I get the right target audience for my business’, as difficult as that question may be, getting the answer is easier than you think. Before you begin your marketing campaign, you will need to segment your audience, after segmenting them you can now begin to analyze them. You don’t immediately get the right target audience, it is actually a continuous process of reporting, observing, and weeding that eventually leads you to the position where you arrive at the right target audience. Running offline and online surveys are good tools for understanding your target audience, but there are also analytical tools such as:
- Facebook and Instagram insights,
- Twitter analytics,
- Google Analytics, and
- Google search console
These tools help you to break down your audience, and from this, you can begin to segment your audiences.
Segmenting your target audience is over 40% of the workload involved in your marketing campaign.
At CPPL, we function as a content marketing agency, which helps businesses effectively segment their target audiences, in order to generate; credible leads, improve their engagements, increase their click-through rate, and conversion rate. We have competent professionals, who can effectively interpret your business analytics and then give value-added recommendations that will help properly segment your target audience. We can also help you to develop the right content for your audience and help you develop a content and scheduling plan.
What are you waiting for?
Let us help you by taking away the burden of content marketing off your shoulders, thereby allowing you to focus on other aspects of your business. Kindly click on the link below to book a consultation session with us now:
https://cppl.com.ng/free-consultation/
Author: Titilope Agbaje
