OUR SUCCESS STORY
How we have evolved
in 10 years
The drive to create value is a good reason to start and run a business. This is the story of Customer Passion Points Limited (CPPL). The business was registered in 2010 and we fully took off in 2015 after the CEO/Lead Consultant, Ikechukwu Kalu completed his career at FCMB Limited as Vice President/Group Head, Marketing & Communications.
We started by running open training programs targeted at SMEs and young professionals in the corporate sector. The programs were aimed at equipping business owners and young professionals with the right skills to be the best they can be. More than 400 participants have attended these programs, and testimonies abound. Over the next few months, we expanded to include corporate/customized training to meet specific needs or organizations as well as online courses that participants can take at any point in time.
The consulting arm of CPPL has leveraged the combined expertise, competence, and professionalism of our consultants to create value for SMEs and large corporations in Nigeria and Tanzania in the last five years.
Our first consulting assignment was in Tanzania for Ecobank. We contested and won a pitch to develop and execute a through-the-line campaign to create quality awareness for the brand and drive both volume and value for the bank. This was successfully executed and the campaign was replicated in other countries, including Nigeria in 2012.
Another interesting one for us is the work we did with Healthgarde International. This is a brand that transited from Swissgarde International, a successful brand that came out of South Africa. We managed the transition process and launched the Healthgarde brand in Nigeria in 2019. Again, it was an opportunity for us to truly exhibit our wealth of knowledge in managing the change and the brand evolution.
We have played a pivotal role in the capabilities development for interesting brands like Cisco Unites Networking Academy and Consolidated Business Holdings Limited (CBHL), the holding company for Invent Media Limited (a leader in out-of-home advertising), and Karrington Nigeria Limited (a leader in the printing industry). We created value for them in the areas of recruitment of appropriate talents for marketing and business development and managed the business and value creation processes, which have helped the brands reposition in the different markets.
In December 2021, we worked with the Key Account Management team of Nigerian Bottling Company (NBC) to develop and deploy trendy display gondolas to promote the Monster brand in premium retail outlets in Port Harcourt and Abuja.
We are fast becoming a strong force in the digital marketing sector. In the last two years, we have run exciting and effective programmatic campaigns for MTN Nigeria and First Bank Nigeria. Notable amongst the campaigns are scam alerts for First Bank Nigeria and MTN Always On Data Plans for MTN Nigeria.
Only recently, we signed on to the MTN MoMo PSB business model. We are responsible for managing canvassers to recruit quality agents in the Benin area, one of the most vibrant sales areas in the business.
As a business, we are committed to value creation, and this stands us out. We want to be a force to reckon with in the areas of advertising, brand activation, and capability development for small, growing, and large corporations.
The list of our clients includes; MTN Nigeria Communication Plc, First Bank Plc, Nigerian Bottling Company (NBC), Coca-Cola Nigeria, Consolidated Business Holding Company (CBHL), Axa Mansard Plc, FCMB Limited, Zaron Cosmetics Group, Cisco Unites Network Academy, and still counting.
