Do you struggle to drive traffic to your social media posts and content?
There is an organic solution to this problem that doesn’t require you to run paid ads. This solution is simply the use of “Effective Hashtags”, which will increase the coverage of your social media posts.
Just as search engines like Google and Bing use keywords, hashtags are used on social media platforms as a way to encourage social media users to explore content that catches their eye.
What are hashtags, reach, and impressions?
“Hashtags” refer to the usage of the pound or number symbol, “#,” to mark a keyword or topic on social media.
“Reach” is the total number of people who see your content.
“Impressions” are the number of times your content is displayed, whether clicked or not.
Hashtags are keywords that represent trending topics on social media platforms. Every topic, interest, or community has specific or multiple hashtags that represent them. When you use these specific hashtags, your post will come up when users search for these keywords or join the trend.
The trick is to use the most popular and trending hashtags when posting on social media. You’re probably wondering now, how do I know the trending hashtags? Well, it’s not as hard as you think, and I can give you three tips for getting trending hashtags.
First of all, platforms like Facebook, LinkedIn, and Instagram suggest hashtags for users, depending on the types of topics they want to share posts on. You can easily use these hashtags if you’d like to.
Another way of getting trending hashtags is by using hashtag-generating sites. These websites use algorithms that search through social media platforms and retrieve the most frequently used hashtags.
The final way of getting trending hashtags is to create a trending hashtag for your brand. These are called “branded hashtags.” Examples of branded hashtags are Guinness’s #madeofblack, MTN’s #everywhereyougo.
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Author: Agbaje Titilope