Whether you want to improve brand awareness, increase conversion rates, or double your site’s traffic, your business goals have to be very specific for them to be attainable. Many digital strategies fail because of poorly defined marketing goals.
Your digital marketing goals should be in sync with your overall business strategy. Create benchmarks so you know how well you’re progressing and whether you need to change your strategy. Whether you’re a budding business or looking for advanced ways to improve the impact of your digital marketing strategies, here are three tips you can use today: Thank us later.
Tip 1: Research and data collection
Today’s digital marketing heavily relies on personalization. Consumers are increasingly looking at brands to provide solutions that solve specific problems and effective market research enables you to dig up those specific problems. It also saves the time, money, and effort that would be spent on you pushing out product/service and digital content that doesn’t appeal to or connect with your audience.
An article on Entrepreneur underscores how emerging software can help companies streamline market research and make customer interaction effortless. These new tools can measure data as well as feedback from customers in a focused and specific manner, and this enables you to create buyer personas. The more detailed your data is, the more comprehensive your buyer personas will be. This leads to optimized personalization that will attract new customers and increase the chance of return visits and purchases.
Tip 2: Setting a marketing budget
The marketing budget should not only reflect your goals but also your actual revenues. You should focus on your most relevant key performance indicators and work from there. A good rule of thumb is spending at least 8% of your revenues on marketing. This should cover both the cost of brand development like websites and blogs, as well as the cost of promotion across different social media channels.
Spend your budget wisely by planning and maximizing discounts. Recurring fees from web hosting and CRM providers, for one, can be slashed when paid annually.
Tip 3: Robust social media strategy
We have entered a mobile-first and social media-savvy digital economy era. A survey carried out by Arabian business found that 94% of in-house marketers say that social media has a very significant impact on a company’s bottom line. In one of their other surveys, 71% of consumers say social media influencers affect their purchasing decisions.
This is why it’s foolish not to spend enough resources on a robust social media strategy. However, this doesn’t mean you should buy Instagram followers. An effective social media strategy promotes organic and user-generated content. People unfollow overly promotional brands. Instead, curate and generate engaging content that’s relevant to your target audience.
Developing a successful digital media strategy means putting the consumer at the heart of your goals. Engaging and meaningful content always trumps cheap gimmicks and technical tweaks. Remember to reach out to CPPL Nigeria if you require a consultation at any point in actualising your digital marketing strategy.
Social media has become more than the one on one communication tool it seemed to be created for. To properly utilise social media marketing, analytics is required.
Social media analytics is becoming a more critical component in the social media marketing process, allowing brands to plan and measure the actions they take to execute their social media strategy.
According to the 2020 Social Media Marketing Industry Report, brands lack the understanding of the necessary information required to develop a social media strategy.
A complete social media analytics strategy doesn’t leave any holes in social media marketers’ knowledge. It gives them access to the information, analysis, and insight necessary to plan their strategy, measure their performance, optimize their tactics, and tie social media activity to larger business outcomes.
Most brand marketers don’t have a well-defined approach to social media analytics. In the past, they haven’t had access to all the information needed to plan and correctly measure their social media marketing tactics that is why their process has simply been to use what’s readily available or ignore the process of analysis altogether. This isn’t optimal and wouldn’t be acceptable in other marketing channels.
As the categories for social media analytics has formalized, the expectations of what the process should cover have grown to include a wider set of needs and enable both the planning and measuring components of the social marketing process outlined above.
Social media analytics informs the marketing planning process with intelligence from several different components of a brand’s social ecosystem and the measurement process by enabling a brand to understand the impact of their activities.
