Does your brand have enough publicity and awareness amongst the public and your target audience? Do you think your products and services are reaching your potential customers effectively? With the increasing number of businesses on the web and the huge number of consumers/clients changing the way they research and shop for a product or service, not having a strong online presence could be crippling your potential profits as well as keeping a large customer base from becoming aware of your products and services. By incorporating social media marketing into your current advertisement campaigns, you can take advantage of a huge customer base previously unreachable without the help of Social Media Marketing.
Social Media Marketing enable you increase brand awareness by advertising your product or services on social networks. With a successful Social Media Marketing campaign, your advertisements will reach a huge customer base, many of whom will further promote your campaign by word-of-mouth. With a campaign that encourages people to voluntarily pass on your marketing message, you can get exponential exposure to your advertisements.
Social Media Marketing works on a simple principle that on average one person will tell about three (3) persons about something they like, and around eleven (11) persons about something they dislike. If you factor in that many times social networks don’t just display a message from one person to another, but to anyone who views the person’s page, then there is a huge possibility of more persons being subjected to a message from one person. Social Media Marketing assumes that not everyone will self-promote your campaign, but once an advertisement reaches what has been termed a “susceptible” user, then that user will then be “infected” and will most likely go on to infect other users who are also susceptible.
By taking advantage of Social Media Marketing, you can maximize customer awareness for a much more cost-effective rate than your average advertisement campaigns. Using tools such as Really Simple Syndication (RSS) feeds, blogs, photo slides, galleries, or videos, it is possible to greatly increase the publicity of your campaign. RSS feeds update interested customers about a product or service automatically, and have become extremely popular throughout the web. Blogs are a great way to promote your campaign while keeping a close customer relationship. Photo slides, such as those provided by Flickr, and image galleries are good for showing your customers new and updated products. Perhaps one of the most viral ways of getting media to your customers is with videos, which you can upload to free video sites such as YouTube. All of these methods will enhance your current marketing plans and increase your traffic and customer awareness. Combining several methods will greatly improve your chances for reaching the most customers, in turn giving your campaign the tools necessary to compete.
Perhaps the offer one reason to use social media marketing is due to the fact of how it works. When an advertisement comes on television or the radio, many people distrust the product or service simply because it is being “sold” to them. By using Social Media Marketing, you have people who 9 times out of 10 know the party sharing the advertisement with them, which makes the recipient think less about it being an advertisement and more about it being something that the party thinks they might like to know about. By introducing large-scale word-of-mouth social media marketing into your campaign, you will no doubt see a much greater amount of people paying attention to your advertisements simply because they trust the person who shared it with them. After their trust is gained, they will feel comfortable sharing your product or service with other people as well, which in turn will generate a viral campaign destined for success.
Does your company or organization need to make use of extensive social media marketing? That can be answered with another question: Does your brand need a greater amount of public awareness and a much more extensive and efficient advertisement campaign? To compete in today’s market, it’s essential to have the best promotion and customer awareness. The success of a company depends on its ability to evolve with time and dominate the market it competes in, and to do that today, your brand needs to reap the benefits of social media marketing.
Without Social Media Marketing, you are missing out on one of the most profitable and successful online promotional markets. Social networks have already proven extremely profitable and successful at product promotion. If your campaign doesn’t already have social media marketing as one form of advertisement, or if it isn’t implemented to the fullest potential, you are more likely to be missing out on what may be keeping your brand from dominating your current market.
Ikechukwu Kalu is the founder of Customer Passion Point Limited (CPPL), a consulting firm based in Lagos that provides advertising, training, and consulting solutions to individuals, SMEs, and large corporations in Nigeria and Africa. www.cppl.com.ng.com