CPPL 2021 Training Calendar - Customer Passion Point Limited

• Business owners / Entrepreneurs
• Brand & Communication Officers
• Sales / Account Managers, Client Service Officers
• Contact Centre / Customer Service Officers
• Business Development Officers
• Customer Facing staff

• Increasing business returns through Traditional & Digital Marketing. Developing a marketing plan that will increase awareness, increase sales. 
• Sales Pitches that produces results. Selling Skills and Concepts. Presentation. Networking.  
• Managing Customers to keep them. Understanding & Meeting Needs. Service Excellence. Creating goldmines from customer complaints.  
• Managing projects to ensure excellent delivery.
• Leadership & Personal effectiveness

Feb 26th

Mar 26th

Apr 30th

May 28th

June 25th

July 30th 

Aug 27th

Sep 24th

Oct 29th

Nov 26th  

• Small business owners
• Entrepreneurs – current and intending
• Young professionals
• Online business merchants
• People who are thinking of starting small businesses

• Understanding why you are in business. Creating the Mission, Vision and Culture of your business. Understanding your business value chain and how it affects your business. 
• Basic Understanding of Marketing-Traditional and Digital
• Understanding how to sell in your industry.
• Managing Customers to retain and grow business value  
• Leadership & Personal effectiveness to achieve personal & business goals

Oct 8th

• Appropriately represent the Business through Effective Business Co

• Business owners / Entrepreneurs
• Young professionals.
• Communications professionals

• • Communicate effectively and professionally through different media within the Business Environment
  • Present information in an organised, structured manner to achieve diverse business objectives
  • Use a business-like style and vocabulary, while displaying sensitivity to different levels of reader expertise
• Express ideas with confidence and clarity, supporting persuasive and logical arguments

Nov 19th 

• Small business owners
• Entrepreneurs – current and intending
• Young professionals
• Online business merchants
• People who are thinking of starting small businesses

• Understanding Marketing. Principles & Concepts. strategy and execution of a practical marketing plan
• Creating Value with the Marketing Mix and understanding the marketing Planning Process.
• The big deal of Digital Marketing and how you can sell your products and services online. 
• Understanding the Digital Space and the Opportunities It Provides
• Digital & Social Media Marketing
• Build and position your brand to generate leads for your business on Social Media
• Generate customers for your business from Email marketing,
• Search Engine Marketing (SEM)
  ·         

Sep 3rd  

• Product, Brand & Advertising Officers
• Client Service Officers
• Sales / Business, Development Officers
• Key Account Officers.

• ·Creating value through the marketing mix
• Managing brands in austere times
• ·Marketing to the bottom of the pyramid 
• Unlocking opportunities through Digital Marketing
• Managing the advertising development process for value 
• Direct / Experiential Marketing – new acquisition frontiers

• Product, Brand & Advertising Officer
• Client Service Officer
• Sales / Business Development Officer
• Key Account Officer.
• Sales / Account Managers, Client Service Officers
• Business Development Officers
• Sales Managers 

• Understanding the key challenges of sales
• The effective sales and selling processes
• Sales approaches – conventional and consultative
• Sales in the digital age
• Managing and motivating the sales team
• Understanding the critical sales evaluation matrix.
• Transiting from selling to Account Management 

• Branch Managers
• Customer Service Officers
• Account Managers
• Sales Operations Officers

• Understand customer needs and expectations
• Communication skills for effective customer service
• Developing a customer friendly personality
• Managing difficult / dissatisfied customers for value
• Building and satisfying customer expectations
• Turning customer complains into a goldmine
• Understanding your product and services.

• Retail Store Managers
• Retail Store Owners
• Online retail Store owners/managers
• Sales Managers

• Value Creation in Retail Management
• Understanding Retail Concepts
• Retail Marketing Strategies
• Customer-led Retail Distribution
• Driving Excellence For Competitive