CPPL 2021 TRAINING CALENDAR SUMMARY |
|
PROGRAM |
TARGET AUDIENCE |
SCOPE OF TRAINING |
DATE |
Price |
Effective Business Development Skills Training Program |
- Business owners / Entrepreneurs
- Brand & Communication Officers
- Sales / Account Managers, Client Service Officers
- Contact Centre / Customer Service Officers
- Business Development Officers
- Customer Facing staff
|
- Increasing business returns through Traditional & Digital Marketing. Developing a marketing plan that will increase awareness, increase sales.
- Sales Pitches that produces results. Selling Skills and Concepts. Presentation. Networking.
- Managing Customers to keep them. Understanding & Meeting Needs. Service Excellence. Creating goldmines from customer complaints.
- Managing projects to ensure excellent delivery.
- Leadership & Personal effectiveness
|
Jan 29th
Feb 26th
Mar 26th
Apr 30th
May 28th
June 25th
July 30th
Aug 27th
Sep 24th
Oct 29th
Nov 26th |
N40,000.00 |
CPPL Seminar for Entrepreneurs |
- Small business owners
- Entrepreneurs – current and intending
- Young professionals
- Online business merchants
- People who are thinking of starting small businesses
|
- Understanding why you are in business. Creating the Mission, Vision and Culture of your business. Understanding your business value chain and how it affects your business.
- Basic Understanding of Marketing-Traditional and Digital
- Understanding how to sell in your industry.
- Managing Customers to retain and grow business value
- Leadership & Personal effectiveness to achieve personal & business goals
|
Apr 9th
Oct 8th |
N40,000.00 |
Effective Business Writing & Communication Skills Training
- Appropriately represent the Business through Effective Business Co
|
- Business owners / Entrepreneurs
- Young professionals.
- Communications professionals
|
-
- Communicate effectively and professionally through different media within the Business Environment
- Present information in an organised, structured manner to achieve diverse business objectives
- Use a business-like style and vocabulary, while displaying sensitivity to different levels of reader expertise
- Express ideas with confidence and clarity, supporting persuasive and logical arguments
|
Feb 19th
Nov 19th |
N40,000.00 |
CPPL Value Creation & Digital Marketing Master Class |
- Small business owners
- Entrepreneurs – current and intending
- Young professionals
- Online business merchants
- People who are thinking of starting small businesses
|
- Understanding Marketing. Principles & Concepts. strategy and execution of a practical marketing plan
- Creating Value with the Marketing Mix and understanding the marketing Planning Process.
- The big deal of Digital Marketing and how you can sell your products and services online.
- Understanding the Digital Space and the Opportunities It Provides
- Digital & Social Media Marketing
- Build and position your brand to generate leads for your business on Social Media
- Generate customers for your business from Email marketing,
- Search Engine Marketing (SEM)
·
|
Mar 5th
Sep 3rd |
N40,000.00 |
Marketing Academy |
- Product, Brand & Advertising Officers
- Client Service Officers
- Sales / Business, Development Officers
- Key Account Officers.
|
- ·Creating value through the marketing mix
- Managing brands in austere times
- ·Marketing to the bottom of the pyramid
- Unlocking opportunities through Digital Marketing
- Managing the advertising development process for value
- Direct / Experiential Marketing – new acquisition frontiers
|
Apr 14th-16th |
N150,000.00 |
Sales Academy for Sales Managers |
- Product, Brand & Advertising Officer
- Client Service Officer
- Sales / Business Development Officer
- Key Account Officer.
- Sales / Account Managers, Client Service Officers
- Business Development Officers
- Sales Managers
|
- Understanding the key challenges of sales
- The effective sales and selling processes
- Sales approaches – conventional and consultative
- Sales in the digital age
- Managing and motivating the sales team
- Understanding the critical sales evaluation matrix.
- Transiting from selling to Account Management
|
July 5th-7th |
N150,000.00 |
Excellent Customer Service, Your Business Lifeline |
- Branch Managers
- Customer Service Officers
- Account Managers
- Sales Operations Officers
|
- Understand customer needs and expectations
- Communication skills for effective customer service
- Developing a customer friendly personality
- Managing difficult / dissatisfied customers for value
- Building and satisfying customer expectations
- Turning customer complains into a goldmine
- Understanding your product and services.
|
2nd -3rd August |
N80,000.00 |
Retail Management Training program |
- Retail Store Managers
- Retail Store Owners
- Online retail Store owners/managers
- Sales Managers
|
- Value Creation in Retail Management
- Understanding Retail Concepts
- Retail Marketing Strategies
- Customer-led Retail Distribution
- Driving Excellence For Competitive
|
15th -16th July |
N100,000 |