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Brand Activation (Experiential Marketing)

MoMo PSB

The Challenge

MoMo, in the financial services sector, aimed to enhance its brand activation strategy. They sought to strengthen their presence across specific regions like Edo, Kwara, and the Riverine sales area. The key challenge was to establish a substantial foothold in these areas through merchant acquisitions, MoMo PSB, and OTC wallet acquisitions.

Our Solution

Customer Passion Point Limited (CPPL) spearheaded a transformative journey for MoMo by providing comprehensive brand activation services. Over a year, we engaged over 1300 field agents, strategically positioning MoMo within the target regions. CPPL’s approach involved holistic merchant acquisitions and fostering community connections to elevate the MoMo PSB experience. The focus was on operational excellence and maintaining high standards to ensure a reliable and efficient brand presence.

The Result

CPPL’s strategic efforts led to notable achievements. We successfully handled diverse facets of brand activation, spanning merchant acquisitions, MoMo PSB, and OTC wallet acquisitions. This comprehensive approach enhanced MoMo’s presence in targeted regions like Edo, Kwara, and the Riverine sales area, fostering meaningful connections and driving brand loyalty. CPPL’s dedication, showcased through our committed field agents, contributed significantly to MoMo’s enhanced market visibility and growth potential. Looking ahead, CPPL remains poised to continue driving MoMo’s success on a national scale, positioning themselves as a dynamic partner for impactful brand activations.