When a brand says, “We create value through consumer insights,” one is immediately tempted to ask questions like, “How and why should we believe you?” This simply means that we come up with promotional interventions after a thorough review of available information and observations from real experiences and/or surveys.
Creating value means understanding the needs and wants of your audience and maximizing benefits within an acceptable price point. Benefits and cost are the two key components of customer value. While benefits include characteristics like quality, popularity, accessibility, convenience, and longevity, cost speaks to what the audience is prepared to voluntarily pay for the value received.
Our advertising propositions ensure that we connect the brand and the audience most effectively and efficiently. Here are some of the advertising propositions we currently offer, with some case studies:
Events & Brand Launching:
We guide new and existing businesses to enter or reposition in the marketplace. We have a couple of brands to launch either the brand or new products. A notable example is Healthgarde International. We managed the launch event end to end. The launch program was planned and executed by us; using compelling brand storytelling to communicate the value proposition message of the new brand. It was delivered in a way that was captivating, experiential, and unforgettable. The idea is to pass the right message to the target audience and improve the brand’s positioning.
Brand Launch – Healthgarde International
We worked with Healthgarde International to transit from Swissgarde International, which was a South African brand to no a Nigerian brand. The launch activation was experiential and aptly conveyed the new brand and her value propositions to her audience.
2019 Hallmarks of Labour Role Models Award
CPPL worked with the organizers in a voluntary capacity to plan and execute the 26th edition of the program. It was our pleasure to participate in this prestigious event, which held at the Oriental Hotel in Lekki, Lagos. We had a great time planning the award event end-to-end and ensuring excellent execution. To ensure adequate promotion of the event, we reviewed the marketing communication materials, executed the media placements, and facilitated the sale of sponsorship slots. The program was well attended, and we are very proud to be associated with it.
Brand Activation:
We give your brand a voice that speaks to consumers’ deepest desires and achieves the desired result in the shortest amount of time possible using best practices that drive return on investment. We design and execute effective consumer promotions, experiential marketing, guerrilla marketing, shopper marketing, and sampling campaigns. Our goal is to bring brands to life in the minds of her consumers. We apply the five senses plus the sixth. Every action we take is driven by clear consumer insights and directed by uncluttered, realistic thinking about your customer, your brand, and the places they connect. Our job is to ensure that the interactions result in constructive and measurable change. And we are good at it.
Sales activation is the process of giving your staff the tools, insight, and information they need to generate and close more sales faster. This is also important and frequently overlooked or mismanaged interaction between marketing, sales, and technology. We understand what it takes to design and execute an effective sales activation.
We are currently managing the acquisition of MoMo PSB Sales Agents in the Benin Area. This area is made up of three states: Edo, Ondo, and Ekiti. We are managing a total of 1,320 canvassers and have helped them to focus and be driven by the agreed KPIs.
Programmatic Advertising:
Our programmatic advertising digresses into the geographic, psychographic, and demographic attributes of customers. It delivers more precision and personalization and makes it possible to purchase and place ads, including targeted advertising content, in less than a second. We will advertise your products or services to your specific target audience, based on previously agreed-upon parameters, resulting in more efficiently targeted campaigns. We have provided this service to MTN Communication Nigeria and First Bank of Nigeria.
MTN Road to AFCON 2022 Online Campaign
First Bank Scam Alert – Online Campaign
Outdoor Advertising:
Outdoor advertising boosts sales by providing quality exposure for your brand or business. Continuous exposure of brands or businesses to your target audience often equates to two things: brand familiarization and potential sales. Maximum exposure is created by purchasing media in the areas most heavily trafficked by your target audience. Our solutions are designed to promote and connect brands and their target market through expertise, technology, and meaningful connections at channel and street levels.
