Advertising - Customer Passion Point Limited

We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required result within the shortest time, and with best practice driving return on investment.

Advertising is a very important solution we provide to our clients across industries. As we all know, you are not yet in business if nobody knows about what you do. The words of Seth Godin – Ideas that spread, win.

The purpose of advertising is to inform the consumers about their product and convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, and demonstrate new uses for established products, announce new products and programs

As marketing consultants, we are often called upon to evaluate the current marketing efforts of brands and businesses and make suggestions for improvements, plan and implement brand engagement campaigns as well as the design / manage social media or other marketing campaigns to create quality awareness and drive effective market penetration.

We have designed and executed some very interesting and behavior-changing advertising campaigns for small, growing, and large corporations focusing largely on:

  • Programmatic Advertising
  • Outdoor Advertising
  • Social Media Advertising
  • Destination and street-level branding

CPPL provides end-to-end digital marketing solutions. Whether you’re looking for:

  • A turnkey managed strategy,
  • An independent audit, or
  • Are our services specific to a short-term campaign?

Our experience and approach are sure to prove to be a valuable asset to you. We do not just serve, we stay with you until you are convinced that value has been created for your stakeholders.



Programmatic Advertising

We will advertise your products or services to your type of target audience in specific. Our programmatic advertising digresses into geographic, Psychographic and demographic attributes of customers. It delivers more precision and personalization of:

  • Messaging and
  • Media

Resulting in more efficiently targeted campaigns.


Outdoor Solution

Outdoor Advertising boosts sales by providing quality exposure for your brand or business. Continuous exposure of brands/businesses to their target audience often equates to two things: brand familiarization and potential sales. Maximum exposure is created by purchasing media in the areas most heavily trafficked by your target audience. These are the things we ensure with our media planning.

The purpose for advertising engagement varies based on the nature, size, and stage of growth of the business. Here are some of the common assignments: 

  1. Provide consumer/market insight-driven information
  2. Solve the specific problem(s) the client has and in some carry out additional reviews which may necessitate redefinition of the problem and recommendation of a new cause of action
  3. Management implementation of recommended cause of action and building structures to achieve appropriate levels of consensus and commitment around the cause of action.
  4. Document and facilitate client learning to ensure easy resolution of similar problems in the future
  5. Set up an appropriate structure to ensure continued organizational effectiveness.

Our services as marketing consultants are designed to promote and connect brands and their target market through expertise, technology, and meaningful connections at channel and street levels.

As value creation consultants, our team consists of highly experienced and hands-on professionals who are committed to creating value in a structured and consistent manner. We bring over 36 years (combined) experience in marketing, sales, customer experience, channel development, brand management, and customer activation programs to bear in the way we support our clients.

We are continuously building capacity to deliver value consistently. It will be our pleasure to partner with your marketing, sales, customer management, and business development teams to take your organization to the next level in your brand evolution. 

For each domain, we offer end-to-end services from strategy development to planning, execution, and control. As value creation consultants, we ensure our solutions are unique in the sense that they are collaborative and driven by the concept of joint ownership. We analyze business situations and recommend/execute targeted campaigns and programs to achieve positive perception for your brands as well as drive experiential brand penetration through your channel value chain.

Case Studies:

One of the major campaigns we have worked on was with Ecobank, Tanzania. We worked with the team to develop and manage (end-to-end) a six months customer engagement program to drive quality awareness & brand penetration, growth in customer acquisition run rate, and a massive drive for low-cost deposits.

The campaign was supported by a robust promotional mix including advertising (Radio, TV, Outdoor, and Print), PR (pre, during, and post), social media, and experiential customer engagements (roadshows and draws event management and draw events management).

The campaign was completed, evaluated, and closed at the end of the six months. Interestingly, the campaign was extended/replicated in other markets including Nigeria because the program delivered in terms of outcome and impact. 

We have designed and executed value-driven co-branding initiatives for Nigerian Bottling Company (NBC) as well as developed and executed business enhancement training programs for several leading brands in Nigeria and Tanzania.

Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
GET IN TOUCHInteract with us
Customer Passion Point LtdHead Office
3FL106 Brasas'R Place, No. 69 Admiralty Way, Lekki Phase 1, Lekki, Lagos
OUR LOCATIONSWhere to find us?
GET IN TOUCHInteract with us

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.

© Copyright 2012 – 2022 Customer Passion Point Limited All rights reserved.