Are you a new brand that wants to create quality awareness for your products and services in the market or an existing brand that wants to connect with its audience at an emotional level? This is achievable despite the very challenging and competitive environment we operate in Nigeria and across international markets. We believe that ‘brand activation’ is a credible and affordable solution. It creates a medium for customers to interact with your brand and products and services and if properly done and over some time leads to loyal customers.
Brand activation is a marketing activity that involves increasing brand awareness through various brand engagement experiences such as sampling, dance shows, contests, celebrity endorsements, promotions, guerrilla, and experiential marketing to mention a few.
The major objectives of a brand activation activity are to increase brand awareness, develop good customer relationships and make a statement in the minds of the consumers and the market at large.
Some effective ways you can activate your brand include
- Sampling Campaigns.
- Experience Based Campaigns.
- In-Store Brand Activation.
Sampling Campaigns involve giving physical samples to prospective customers. The essence is for them to test your product and eventually make a personal purchase. People always remember memorable experiences. That is the purpose of using this method.
Experience-Based Campaigns. This type of brand activation focuses on creating memorable experiences with dancing competitions, comedy shows, or live product demonstrations. This is the most commonly used brand activation strategy because it creates awareness for the audience, demonstrates how the product is used, and also leaves a lasting memory.
In-Store Brand Activation focuses on using promos, discounts, or coupons to create awareness for a new product. This strategy is effective in attracting people, and on some occasions, sideshows are held in stores. This type of brand activation is mostly used by stores, because of its in-house nature.
Brand activations can help promote your brand’s value and convert regular customers into loyal ones. Just like other marketing activities, your brand activation performance can be tracked and monitored. You will know the success rate of your brand activation by your sales rate, brand awareness, product adoption rate, and even your social media engagement rate.
At this point, you should have an idea of how important brand activation is. It is a very powerful marketing tool that can be used by both new and existing brands. Developing brand activation campaigns requires planning and a great level of expertise that we at Customer Passion Point Limited (CPPL) have.
We are an experienced and data-driven agency that uses problematic marketing solutions to drive brand awareness and boost sales. We focus on Consumer Promotions, Experiential Marketing, Guerrilla Marketing, Digital Campaigns, Shopper Marketing, and Sampling Campaigns. We are not new in the brand activation business as we have executed various brand activation campaigns, some of which were for brands like Ecobank and Healthgarde International Nigeria Limited. You don’t have to bother about your business’s brand activation activities. Leave it to us and let us do what we know how to do best. Contact us now and enjoy the rewards of effective brand activation.
Kindly click on the link below to send us a brief, or contact us on 07011962027 for more details:
Author: Agbaje Titilope