1. Brand Activation & Advertising:

This is the core Marketing arm of Customer Passion Point Limited (CPPL). Its focus is to provide unique, experiential, and practical customer engagement activations to grow brand equity and sales volume. Every business needs some form of marketing to connect with its audiences as they evolve as a brand. Real marketing solutions begin with a well-researched and reasoned marketing strategy.

We give brands and businesses a voice that appeals to the yearnings of their target audience, speaking to their innermost desires and sustainably creating stakeholder value.

Our team of value creation and marketing consultants provides specialist marketing solutions tailored to your business needs. We have extensive experience across a range of industries and continue to achieve outstanding results. 

The need to invest in marketing is becoming increasingly important to keep up with the ever-changing business environment. Properly defining your business mission and vision and developing an appropriate brand strategy and marketing plan are very critical for every business – small, medium, or large. Without these, you cannot effectively and efficiently connect with your target market profitably. Using the right messages to communicate with your target audience, as well as, the right marketing strategies to acquire new customers is pivotal for business growth.

At CPPL, we focus on bringing all the aspects of marketing together so that your business stands out from the crowd. From business development to branding, direct communication strategies, brand activation, customer experience management, and more, we cover the entire stretch. We work with you to deliver optimal results and provide you with clear, practical, and intuitive advice to guide your brand evolution and move your business forward.

We provide brand engagement solutions to small, medium, and large corporations who are interested in leveraging exciting assets combined with expertise from experts to connect more experientially with their target market. We listen to our clients and develop/execute exciting campaigns and marketing assets to enhance their brand penetration and adoption. We focus on quality engagement, outcome, and impact (behavior change).

We have been part of product launches, brand asset development, and programmatic advertising for some great brands in Nigeria. We start with an in-depth evaluation of our client’s current marketing efforts and recommendations as well as plan and implement brand engagement campaigns to achieve a positive brand perception and drive quality experience across touchpoints/value chains.

Our solutions include:

• Brand activation – Product launch, experiential marketing, sales activations
• Advertising – Traditional and digital marketing solutions
• Programmatic Advertising
• POS Design & Deployment

For every task, we offer end-to-end services from strategy development to planning and execution. We ensure our solutions are collaborative and driven by the joint ownership concept.

2. SME Consulting:

This is specifically targeted at SMEs – businesses that do not have an in-house marketing team. We work with them to develop their strategies/plans and manage the execution process.

We provide end-to-end business support for SMEs. We take the burden of marketing planning, Salesforce management, and development of business, brand, and customer experience strategies off them so they can focus their energy on the core production of their products and services.

The CPPL SME Support Team is equipped to work with SMEs in this category on a retainer basis. We provide the expertise needed to startup the business. We bring our expertise to bear a cost that is affordable and nurtures you to grow and become profitable.

Our Solutions:

• Brand definition and strategic plan
• Marketing Services – research, advertising, branding and
• Sales Support
• Trade marketing and channel development
• Customer service design and management

The CPPL SME Consulting Team is set up to work with this caliber of businesses on a subscription/retainer basis. This ensures that they do not run their business bearing prohibiting overheads from employing people to carry out these functions. They need expertise but do not have to bear the full cost of hiring. That is what the CPPL SME Support Team brings to the table- expertise at affordable costs that enable business growth and profitability.

Finally, remember, you may not be able to afford to set up a full-fledged team to handle your Sales, Marketing, HR, Finance, etc. end-to-end. You can trust us to play this role for you at a subscription fee that would be friendly and affordable. We will stay with you through the process and apply a systems approach to meet your immediate and future needs.

3. CPPL Training Programs

This is the Capabilities Development arm of Customer Passion Point Limited (CPPL). Our solutions are designed to equip SMEs and professionals with the skills required to function effectively in their given roles within their organizations. We offer the following:

• Open Training Programs
• Customized Training Programs
• Online Programs.

Coaching and Mentorship Services: