CPPL Brand Activation Propositions:
Customer Passion Point Limited (CPPL) is positioned to facilitate direct emotional contact between brands and their customers through activations that are “Strategic”, “Tactical” and “Endearing” to drive quality awareness and regular adoption or offtake, “off-the-shelf”, and ultimately, build loyalty. The expected results are increased sales, market share growth and better returns to stakeholders.
We focus on Consumer Promotions, Experiential Marketing, Guerrilla Marketing, Digital Campaigns, Shopper Marketing and Sampling Campaigns.
Our goal is to bring brands to life in the minds of consumers. We apply the 5 senses, plus the sixth. Every action we take is driven by clear consumer insight and is directed by uncluttered and realistic thinking about your customer, your brand and the places they connect. Our job is to ensure that the interactions result in constructive and measurable change.
During activation, we provide and take care of the following:
- Project management
- Promotional Staff (Brand ambassadors) briefings
- Logistics (warehousing, distribution)
- Communications auditing (regular agency/client updates)
- Facilities management
- Budget control.
The core of CPPL strategy is to continuously demonstrate strong subject matter expertise and leverage both local and global partnerships to deliver excellently and consistently and to become a leading player in Africa within 10 years.
We have the people, in-depth understanding of insights from the market and the ability to balance strategy, creativity and quality execution. This was tested with our first brand activation assignment for Ecobank – Tanzania in 2011 and we have executed others activations more recently.
Launch of Healthgarde International Nigeria Limited
CPPL worked with Healthgarde International to manage the launch of a new brand – Healthgarde International Nigeria.
We had a four-month consultancy to manage the transition from Swissgarde International to Healthgarde International. This involved three major activities; change management training for all staff and business partners, the physical launch of the new brand – Healthgarde International and media support to create visibility and commence the building of the brand.
The launch took place at 10 Degrees Event Centre, Lagos, it was well attended and overall experience great. Media coverage was also great – TV, Press, Internet and Social media.
2019 Hallmarks of Labour Role Models Award
CPPL worked with the organisers in a voluntary capacity to plan and execute the 26th edition of the program. It was our pleasure participating in this prestigious event which held at Oriental Hotel, Lekki, Lagos. We had a great time planning the award event (end-to-end) and ensuring excellent execution.
To ensure adequate promotion of the event, we reviewed the marketing communication materials, executed the media placements and facilitated the sale of sponsorship slots. The program was well attended and we are very proud to be associated with it.
The Ecobank Tanzania Example
We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. We deployed a through-the-line campaign which included in-store presence, roadshows and street/market activation. The draw events were held in carefully selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and up-selling. They were delivered to scope, budget and time. It was replicated in other markets including Nigeria.
Tel: 234 701 196 2027
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